What, Why, How, for Whom?

We’ve been blogging, commenting, tweeting and otherwise communicating for a while now. A diligent follower, after much reading, would be able to determine what we are all about. This memo is to simplify things by putting the basics all in one place: what we are doing, why, how, and for whom.

What we do: Help people manage their finances to pursue their life goals. We get paid as financial consultants who manage advisory accounts on a fiduciary basis—putting client interests first—for a percentage fee. The larger your account, the better our revenues—our sole business objective is to grow your buckets. The talk is all free, as is any supplemental financial planning work to connect your money to your real life.

Why we do it: Mark Leibman is obsessed with the economy, markets, and financial plans and planning. We are contrarians, we do our own thinking, and we find great satisfaction in the gratifying work of helping people realize their plans. Mark plans to work until age 92.

How we do it: The Strategic Asset Management platform offered by LPL Financial is well-suited to our strengths and interests. It affords the opportunity to own a wide variety of investments in an individually managed account, structured to work towards specific goals. Our key activities are talking to clients, investment research, and portfolio management.

For Whom: Our most important work is for those who really need their money managed effectively over the long term. A minority of people have so much they could never spend it all even if it was buried in a jar; others have no long-term resources to manage. We primarily serve the people in the middle.

The most vital qualifications, however, have nothing to do with money. Our methods and strategies require a good philosophical fit with our clients.

1. An underlying confidence that the country endures its challenges and emerges on the far side. You might be a candidate if you understand and agree with our short essay about the end of the world.

2. An understanding that people who live on their portfolios (or wish to) depend on portfolio income to pay bills, not account value. In our working years we tend to focus on account values; in retirement it is nearly imperative to focus on cash flow instead. We explain here.

3. Toleration of short-term fluctuations—volatility—without selling out at low points or bad times. We believe in knowing where needed cash will come from, and having some money in the bank. But long-term wealth needs to be managed for the long term, and that involves ups and downs. We wrote why this is here and here.

Our primary offering, the Strategic Asset Management account, can be an effective strategy for many of our clients. We have other products and services to serve those with less, or people who are saving for a successful future.

We are not a sales organization. We have no “new business” goals. Our object is to grow client buckets. If you believe you could do somebody a favor by recommending us, you may send them a link to http://www.228main.com so they can get to know us, and figure out whether they should call for an appointment.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. No strategy assures success or protects against loss.