We figured out a long time ago that three things we do matter the most.
Clients, talking with you is at the top. We connect to understand your situation and collaborate with you on your plans and planning. You are the most important part of our business. Otherwise we have no one for whom to research investments or manage portfolios through LPL Financial.
Research and portfolio management are the other two core activities. Our principles drive both of these: avoid stampedes in the market, seek the best bargains, ‘own the orchard for the fruit crop.’ And both are informed by our connection and collaboration with you.
Although each member of the team serves you in multiple ways, we think of our support infrastructure as the trade desk, the research desk, and the logistics desk. (By logistics, we mean taking care of the details of doing business with you.) These functions connect our main activities.
A funny thing happened when we concentrated on the three activities that are most valuable to you. Less pleasant things that dominate the schedules of most financial types simply disappeared: selling, searching for prospects, marketing to strangers. Ever since, we’ve been able to spend a much higher fraction of our time talking with you and striving to grow your buckets.
If your buckets grow, you like it and our revenues grow. Why waste time and energy on strangers when we can invest it in our friends? It sure raises the enjoyment factor for us.
Clients, we do not know if this is of any interest to you. Writing it helped clarify our thoughts about what we are doing and why. If you would like to discuss this or any other pertinent topic, please email us or call.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
All investing involves risk including loss of principal. No strategy assures success or protects against loss.