Values, Principles, Strategy, and Tactics

© Can Stock Photo / Klementiev

When our enterprise was founded, we had an idea about how things connected. This concept gave us a chance to bring a coherent approach to our work.

• Tactics arise from strategies.

• Strategy springs from principles.

• Principles are based on values.

We knew our principles, and have recited them endlessly ever since. Avoid stampedes in the markets. Seek the best bargains in the investment universe. Own the orchard for the fruit crop.

We form strategies—long range plans aimed at meeting your goals and objectives—in accordance with those principles. We use tactics which we believe will advance the strategy. Not every decision is optimal, of course. But this structure has always kept us pointed in the right direction.

The fuzziest part of the whole thing? Values. I always felt like I knew what I was about. But at the beginning I did not have words to describe it. Now, the perspective of a long career brings clarity, and life has taught more lessons.

I would not claim that every thought and word meets the standards of our values. But our values do represent our beliefs, and influence what we do.

Wake up every day and make the most of it. Whether the challenges are great or small, and resources abundant or few, this formula applies.

Understand that money is usually the residue of years or lifetimes of work and thrift—and respect it as such. Each person’s money is important to them, and to us.

Seek to provide value to others. That is the basis of win-win relationships, in which all benefit: the only sustainable kind.

Clients, if you would like a longer conversation about these things or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.