Imagine buying a value pack of socks. Unlike your everyday value pack, this one contains 500 pairs of socks, and every single pair is different. Some are ankle-height, some crew. Some black, some brown. Some striped, some filled with pictures of cheese. Some will become your favorite socks ever, and some of them you’ll become embarrassed to own.
All in all, the pack could still turn out to be a good deal, right? But one more thing: you can’t break up the set. If you really wanted to return one pair of the value pack, you’d have to toss all 500 pairs back. Even those favorites!
Things could get hairy. If you ever needed to pull back, and no longer had room for 500 pairs of socks, you’d have to clear house and start from scratch. Discover that one sock had a hole? Live with it, unless you’re ready to pitch the other 999 socks too.
Doesn’t it sound like more fun to only buy the socks that you like best? Socks that you can actually imagine owning? Or socks that may have untapped potential (think of those warm, fuzzy ones you’re glad you got for the depths of winter). And—when you need to get rid of a sock—you’re not losing your whole collection.
Some people do buy stocks that way in effect: indirectly, 500 at a time. But what a tremendous privilege and exciting challenge to pick only those stocks, I mean, socks that you find most worthwhile.
Clients, if you have any sock tips, email or call.
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