stephen covey

Important but not Urgent

canstockphoto16917021 (1)

On the advice of a speaker at a conference, I am in the process of re-reading Stephen Covey’s classic book, 7 Habits of Highly Effective People. This 1980’s staple of business literature is surprisingly timeless.

One of Covey’s theories is that time management is really self-management. He suggested that all tasks might be categorized according to urgent or not urgent, and important or not important. Those things that are both urgent and important must always be handled: production, emergencies, project deadlines.

But many important things are not urgent:

  • Building relationships.
  • Increasing productive capacity.
  • Looking at new opportunities.
  • Planning.
  • Recreation.

On any given day, these non-urgent things might be ignored without huge cost. But in the long run, the time we spend on them might be a key indicator of success, health, and happiness. A balance between production (urgent and important) and taking care of productive capacity (important but not urgent) may be a hallmark of sustainable enterprise.

This seems to apply to our personal lives as well as business. (If we are doing it right, we lead integrated lives – being the same person off the job and on the job, anyway.) Many things that give us a chance for a longer, healthier life are important but not urgent.

Working on your plans and planning, whether for retirement or estate planning or whatever, falls into that ‘important but not urgent’ category as well. Easy to put off, not a big cost to ignore for a short time, but with a huge impact on long term outcomes.

Clients, if you would like to talk about this or anything else, please email us or call.


Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.