ESG & You: Investing in Worthy Ways

photo shows sun shining through tree branches

We’re all about the long term at 228 Main. And we’re interested in companies that are oriented to the long term… like the ones trying to take care of the environment, operating in ways that are sustainable for employees and clients and suppliers, removing barriers to entry—these are all long-term processes.

And in our opinion, we believe companies like this happen to do better, too.

Maybe you’ve heard about ESG investing—the practice of putting money into those investments that address environmental, social, and governance issues.

We’re not interested in fads, but this style is all about the long term.

Any human endeavor will have its flaws, but we’re figuring out how to bring the best qualities of ESG into our work with you.

First, we can keep certain kinds of companies off our buy list. Those businesses that deal in tobacco, alcohol, and gambling, for example, don’t align with many people’s beliefs about individual wellbeing.

Second, we can add certain companies that meet sustainability criteria, like environmental benchmarks or diversity among corporate leadership.

Trying to grow your bucket is always at the heart of our work. But we shouldn’t have to choose between performance and other worthy results. Let us know if ESG goals are a priority for you.


Environmental Social Governance (ESG) investing has certain risks based on the fact that the criteria excludes securities of certain issuers for non-financial reasons and, therefore, investors may forgo some market opportunities and the universe of investments available will be smaller.


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