Warning: Enthusiasm Ahead!

photo shows silhouette of person with their arms in the air triumphantly on a mountain at sunrise

But you knew that.  

I read a thing the other day, explaining how you should take the emotion out of investing. This seemed a little off to me, so I googled “take the emotion out of investing”: 13 million links popped up. 

Evidently, it’s a popular notion. 

This school of thought holds that if you have an investment plan, it can be followed only coldly and rationally and logically, without emotion. Emotions can supposedly lead you astray, so it’s best to ignore them. Wait… 

When your accounts hit $1 million for the first time, aren’t you going to whoop and holler? 

If stock in a company we’ve long admired falls into bargain territory, shouldn’t that get our blood pumping? 

I’m here to tell you, when we find a table-pounding opportunity, we’re going to pound the table! 

The key distinction is, emotions don’t make decisions here. Our decisions are based on our tactics. Our tactics arise from strategy, which springs from our principles, which are rooted soundly in our values. 

Is it always easy? No. Is there joy without pain? No. 

But once a decision is made—and we have an understanding about how that might benefit your bucket, your outcomes—you better believe I am going to be excited. 

No guarantees, except for excitement. 

If you want an emotion-free Spock to handle your business, go for it. They’re not going to be working to age 92, though. For that, you need the joy that excitement brings!

Investing includes risks, including fluctuating prices and loss of principal.

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