client centered practices

Financial Planning, Starring You!

photo shows rows of marquee lights in lines

Some pros rely on the idea that financial planning is a mysterious process, requiring advanced mathematics and cold, hard reasoning that mere mortals cannot achieve.

We keep seeing language to this effect across the financial services industry. Maybe you have, too?

  • “We’re the best solution for objective planning.”
  • “This is a strategic, objective process for financial freedom.”
  • “Everyone needs an objective partner to shape their plan.”

Being “objective” gets held up as a pinnacle of professionalism, but what’s so great about it? Objectivity is the idea that we’re more interested in the reality that exists beyond an individual’s experience—that truth is out there beyond one’s feelings and deliberations.

Objectivity is overrated, in our opinion.

Clients, what’s so bad about being the main focus of your own story? The objective part—the math!—should be working backwards from the goals you bring to the table.

I will never tell you how much you “should be” spending in retirement: you are the boss of your life.

I can’t know what portion of your assets “should be” more liquid: let’s talk about your mid-range goals first.

I don’t have an opinion on what your employment plans “should be”: you’re the one who has to wake up each day and make the most of it.

You are the star of this show, and it’s an honor to be here with you. Whether we’re trying to get some better lighting on things or rehearsing for what’s ahead, the focus is… you!

Clients, is it time to revisit any goals? Write or call.


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