Here in the 21st century, we all may be in the business of communication via social media, blogging, and other electronic formats. When we embarked on our 21st century communications, a friend pointed us to a helpful, useful TED talk by communications expert Julian Treasure. His life vision is the title of this essay.

His TED talk is ‘How to talk so that people want to listen.’ In an era of ubiquitous communication, isn’t this a key skill? What he had to say applies to Facebook posts and tweets as well as spoken communications—so we thought it might be useful to you, as well.

Treasure outlines four cornerstones of powerful speech. There is an acronym for these things that spells HAIL, a word that means ‘to greet enthusiastically,’ which is how we would like our ideas received.

• H – Honesty, being straight and clear.
• A – Authenticity, standing in your own truth.
• I – Integrity, doing what you say and being true to your word.
• L – Love, not romantic love, but wishing others well.

There is a flip side to these cornerstones—the habits that one should avoid, if effective communication is the goal. Treasure talks about ‘the seven deadly sins of speaking.’

They are: gossip, judging, negativity, complaining, excuses, exaggeration, and dogmatism. We all know what these things are, right? You can look up Julian Treasure if you want more detail.

We have all seen cases where words or images or actions are recorded and spread around the world—go viral, as they say—with large consequences, good or bad. So paying attention to what we say and how we say it may be more important than ever before.

Clients, if you would like to talk about any aspect of our communications, or anything else, please email us or call.

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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.