It’s the Journey, Not the Destination

© www.canstockphoto.com / chbaum

When we think about our lives and plans, milestones are a useful concept to help organize our thoughts. In ages past, the mile markers on the roads of the Roman Empire let travelers know of the progress of their journey.

The same is true of the milestones in our lives: birthdays, anniversaries, graduations and retirements are points on the journey, not the destination. The road continues on, after we reach each milestone. They are memorable accomplishments worthy of celebrating, a natural time to reflect and take stock… but not the destination.

Thus it is with our business anniversaries. We’ve been at 228 Main in beautiful downtown Louisville for fifteen years, as of November 1st. Larry is wrapping up one year in our shop already; Greg will soon mark his sixth anniversary. Next year, our firm marks twenty years in its current form.

But we measure our progress by the people we’ve helped. The staff, systems, experience and resources we put together to do our work for you more effectively are our true milestones. Hiring a third member of the team, having a dedicated staffer to help with the technology clients use, building out our 24/7 communications in the New Media, allocating more time to research and portfolio management: these are the recent milestones we care about.

In other words, our true milestones are the ones that help us help you make sense of your journey.