The third birthday of our 21st century communications program at 228Main.com is upon us. It is a natural time to look back, and think ahead.
When we started, there were things we wished each of you knew. Questions we answered over and over. Stories we told all the time. We wanted our values and principles to be available for inspection, anytime, at your convenience. And we wanted to tell you our thinking about strategy and tactics on a more timely basis.
But we also wanted to hear more from you. Interaction is a key feature of electronic communications and the new media. You reply to our email newsletters with questions or comments or service inquiries. You like or share or comment on the things we post on Facebook, LinkedIn, and Twitter.
The whole object was to talk to you in new ways. Others focus on how to attract new business, new customers—not us. We simply thought it was great to have our thoughts go to all clients at once, to your phones or computers, at the speed of light, for you to read at your leisure.
We are always looking for ways to improve, but it has been a success so far. We feel better-connected than ever. We were fortunate about one aspect: LPL Financial, with whom we are affiliated, is a sophisticated and strong supporter of the new media. (Not all investment firms are.) LPL provided a lot of information that helped us get started.
Now it seems as if we are creating the future together, out on the leading edge, building a reputation in the industry. But it is still all about talking to you.
We are committed to expanding our communications in ways that will make us more accessible to you. If you have anything you would like to share that might improve what we are doing, please email us or call.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
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