Eternal Truths and Changing Times

© Can Stock Photo / devon

228 Main Street, the real-world inspiration for 228Main.com, sits in the middle of beautiful downtown Louisville, Nebraska. The village was platted out just after the Civil War; some descendants of its founders are reading these words.

The building, a typical commercial Victorian structure of the kind that dots small town Main Streets through much of the country, was built at the end of the 19th century. It housed The Louisville Courier newspaper and print shop. More than a century later, it is the center of the business universe for our 21st century digital communications, descended one might say from those earlier forms of media.

When The Louisville Courier began publishing, there was no traffic on the roads to neighboring towns during much of the winter and spring. Horses and wagons could not navigate the muddy roads, especially along the Platte River bottom. The newspaper could only serve the village, and little else.

228Main.com was similarly conceived as a way to communicate with a small community: you who are our friends or clients or both. We provide answers to the questions you ask us, tell the stories that we used to tell only one or two people at a time, and a lot more. 228Main.com is a way to keep our community informed, people who share an understanding about life and investing that we believe is special.

Unlike The Louisville Courier, 228Main is not limited geographically. Since it began in 2015, 26,000 views of its pages came from the United States, and another 3,000 from all over the world—103 other countries. We really do not have time to concern ourselves with anyone but you; the interest of others is perhaps a sign that our work is on the right track.

We recite this history to illustrate that some things are fundamental and unchanging—principles, values, community, human nature. But methods and tactics and the routines of daily life and other things evolve and change. Our object is two-fold: to understand and apply the universal truths, and also keep abreast of the changing times. This seems to be working for you and for us.

Clients, two way communication is vital to get you to your goals. If you would like to discuss any pertinent topic, or update us on your life and objectives, please call us or email.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.