Time travel is a powerful way to reframe the present. Our collective present is full of challenges and setbacks, but what will this moment mean to you down the road, looking back?

If you’re prone to stay mired in the moment, here’s a game of “I spy” for you: where are the setups among all these setbacks?

You’ve heard it from us before. There’s day-night, day-night. There’s up-down, up-down. Well here’s one for these challenging times: setback and setup.

Some of our acquaintances are facing tradeoffs big and small right now. Less time for work… but more time with the kids. Less time with the gym buddies… but more time out in the sunshine.

In terms of business, our classic principles still apply here. We seek bargains. Economic activity is shifting. Some areas have slammed on the brakes as demand has fallen off; some areas are buzzing in a scramble to keep up with demand.

Just like the setbacks in our individual lives, the business setbacks exist alongside potential setups. Part of our job is to take a good look around to try to spot them. No guarantees, but we wonder what future growth is being watered by the current storm.

We’re not ignoring the storm. This approach, however, helps remind us of the bigger picture. It’s a more complete way to tell the story of a setback.

Clients, if you would like to talk about this or anything else, please email us or call.