On my morning walk recently, I captured a sunrise scene. Colorful clouds with interesting texture reflected perfectly in one of the Louisville lakes. I am strictly an amateur, but a good picture jumps in front of me once in a while.

Pondering later what goes into a successful photo, I came up with this list:

• Choose a pertinent subject.
• Frame the key elements, focusing on the important stuff.
• Keep it centered and level.

The more I thought about it, the more I realized that this same formula is what goes into writing a blog post or telling a story. And it’s what we strive for in our work with you.

There are a thousand things we could talk about or think about, but you and I work on your highest priorities—the most pertinent subjects. Our goal is to frame them so you can make effective decisions. By keeping it level, we can use a balanced approach.

Clients, if you would like to work on your story, email us or call.