decisions

A COHERENT COMPOSITION

A sunset over a body of water

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On my morning walk recently, I captured a sunrise scene. Colorful clouds with interesting texture reflected perfectly in one of the Louisville lakes. I am strictly an amateur, but a good picture jumps in front of me once in a while.

Pondering later what goes into a successful photo, I came up with this list:

  • Choose a pertinent subject.
  • Frame the key elements, focusing on the important stuff.
  • Keep it centered and level.

The more I thought about it, the more I realized that this same formula is what goes into writing a blog post or telling a story. And it’s what we strive for in our work with you.

There are a thousand things we could talk about or think about, but you and I work on your highest priorities—the most pertinent subjects. Our goal is to frame them so you can make effective decisions. By keeping it level, we can use a balanced approach.

Clients, if you would like to work on your story, email us or call.