mass communications

It Really Is All About You

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Time is finite, limited, for everyone. We have diligently restructured how we take care of business for you over the past few years to create more time for our key activities. One of those key activities is talking to you, one on one.

Two years ago we were preparing a total makeover of our communications program. In the 21st century, thoughts can emerge from our fingertips and travel at the speed of light to the screens of your computer, tablet or smart phone. The instantaneous aspect of new media is nicely complemented by the permanent archive of our philosophies, methods and views at 228Main.com—available anytime, anywhere.

If we get the same question twice or need to tell the same story twice, we figure a lot more people have the same question or should hear the same story. So we put it out there for everyone.

We also write about case studies, retirement concepts, financial planning issues, the economy, investment strategy and tactics. Topics in the news also get our attention, particularly when there is context we would like to add.

Bottom line, if we think of something that has a chance to improve your financial position, we are going to write about it. It might be a story or a parable or a bit of history or biography.

Each one of you is unique. Some pay attention to our daily comments and features on our Facebook page, Twitter, or LinkedIn. Others ignore all that, but read our blog posts. At least one client already knows how we think, and doesn’t need any more. And a few read everything in every venue.

We get a lot of feedback from our colleagues—but we are writing for you, not them. What would you like to tell us about our blog or social media activity? Are there topics we aren’t covering, but should? Are you getting anything out of it? Do you feel like any time you spend reading our stuff is well spent—or wasted?

Email us or call if you would like to let us know how we are doing.

Meanwhile, if you aren’t connected to daily commentary but wish to, you can bookmark https://twitter.com/MarkLeibman even if you are not registered at Twitter. Or ‘like’ our Facebook page at https://www.facebook.com/LFNEWS. Or connect on LinkedIn at https://www.linkedin.com/in/lfnews/. We look forward to hearing from you.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Our Success Will Never Hurt You

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I never aimed to build an empire, or hire an army of people to run it. From a very young age in business, all I wanted to do was find a group of clients who, if we took care of them, would take care of us. Little did I know how gratifying this outcome would be, or how close our relationships would become!

But nothing succeeds like success. It turns out many of you believe we are good at what we do: understanding your life and goals, framing issues so you can make good decisions, and managing your money effectively in a way that coordinates with your life.

Our communications are simple, accessible to almost anyone who can read. Our stories and essays and parables get shared to friends of our friends, and their friends. You recommend our services when you believe it would be a favor to someone close to you. So growth is inevitably happening, even though we devote all of our thoughts and efforts to growing your buckets and communicating with you—not looking for more buckets.

Consultants advise us to ‘segment’ our client group into A, B, and C clients. This is typically based on economics: big accounts are A, little accounts are C. The advice is to get rid of C clients, move B clients to a junior partner, and concentrate on A clients. Of course, being contrarian, this conventional wisdom has never made sense to us. It never seemed right. More than one of you came to us after getting demoted in this way by some hotshot.

For a long time we’ve been able to say, all of our clients are first class. Increasing efficiencies and improvements to our systems and processes and delegation of administrative duties helped us keep this true.

Between the wide reach of new media and unsolicited referrals, one thing—my time—will come into play as a limiting factor. But we have a thoughtful plan, and I think you will like it.

All the way back to the 1970’s, when you went to Kentucky Fried Chicken, Col. Sanders was not back in the kitchen at the fryer. His recipe was there, his methods were there, his image was there. But associates were doing the work. If our growth continues, as seems likely, new clients—not you—will get the Col. Sanders version.

You folks with whom I have a personal relationship, who value our work and depend on it, you will always have access to me to help with your plans and planning. This is why we say our success will never hurt you. Clients, if you would like to talk about this or anything else, please email or call us.
 


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

The State of Our Union

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Our union? Yes, you and we are partners in a unique enterprise. As a client, you share our confidence about the long term. Many of you are willing to live with volatility in the short term to get where you want to go. And many of you don’t join stampedes or sell out in panic. This investment behavior puts you in a select group. It is a vital ingredient in the beginning of your success—and ours.

The 21st anniversary of the decision to embark on our ultimate business venture is a natural time to take stock. Where are we now? Where are we going? We’ll assess this in terms of our three key activities.

Communications.

We love to talk—you know this. About two years ago, we began to figure out how to talk to all of you, every day if you would like. The new media has two aspects. Real time commentary and news shows up in the social media venues like Facebook and Twitter. A permanent library of all of our philosophy and strategies and methods can be found 24/7 at 228Main.com.

Paradoxically, the success of our new media has given us more time to talk one on one, by telephone or email or in person. So now we spend more time doing what we love, connecting with you directly. We expect to continue to build both our archives and our skill at real time interaction.

Investment Research.

To a surprising extent, our research capabilities are tied to new media activity. We interact with great minds in economics and market strategy, trading ideas and insights and finding topics we wish to investigate more deeply.

The one-to-one communications with you also contain a research element. We gain perspective on global markets by talking to executives who have traveled the world on business. We have a better understanding of specific industries and companies because we talk to people who are in those businesses. Every one of you is a consumer, and we talk to you about companies and products you deal with every day.

Our conventional sources have never been better, either. LPL Financial continues to build out our back office research staff by adding and developing talent. Bottom line: we are connected to ever-richer sources of ideas and trends as well as the specific data we need to do our work.

Portfolio Management.

Over the past eighteen months we have worked on improving our capability to act more quickly on fleeting opportunities. You saw the results. Our portfolio review process is more robust than it ever has been.

We also have tweaked our strategy. Now, client portfolios see more activity but in smaller pieces. Instead of looking for opportunities where we can invest 5% of a portfolio balance, we will take action if 1 or 2 or 3% position sizes are appropriate. With more holdings comes greater diversification. Theoretically, this may give us a smoother ride to our goals.

The markets are like a thousand piece mosaic whose tiles are constantly changing. So we cannot tell you what changes are coming in the future—only that we will always be trying to figure out how to grow your buckets more effectively.

So the state of our union is grand. We have focused on our systems and processes so we can take care of business no matter what happens in our lives or the economy and markets. We offer no guarantees about the future, except for our intent to get better as we go along. Thank you all for your part in our unique partnership. Clients, if you’d like to talk at greater length about these things or anything else, please email or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.