social media

It Really Is All About You

© Can Stock Photo / ShutterM

Time is finite, limited, for everyone. We have diligently restructured how we take care of business for you over the past few years to create more time for our key activities. One of those key activities is talking to you, one on one.

Two years ago we were preparing a total makeover of our communications program. In the 21st century, thoughts can emerge from our fingertips and travel at the speed of light to the screens of your computer, tablet or smart phone. The instantaneous aspect of new media is nicely complemented by the permanent archive of our philosophies, methods and views at 228Main.com—available anytime, anywhere.

If we get the same question twice or need to tell the same story twice, we figure a lot more people have the same question or should hear the same story. So we put it out there for everyone.

We also write about case studies, retirement concepts, financial planning issues, the economy, investment strategy and tactics. Topics in the news also get our attention, particularly when there is context we would like to add.

Bottom line, if we think of something that has a chance to improve your financial position, we are going to write about it. It might be a story or a parable or a bit of history or biography.

Each one of you is unique. Some pay attention to our daily comments and features on our Facebook page, Twitter, or LinkedIn. Others ignore all that, but read our blog posts. At least one client already knows how we think, and doesn’t need any more. And a few read everything in every venue.

We get a lot of feedback from our colleagues—but we are writing for you, not them. What would you like to tell us about our blog or social media activity? Are there topics we aren’t covering, but should? Are you getting anything out of it? Do you feel like any time you spend reading our stuff is well spent—or wasted?

Email us or call if you would like to let us know how we are doing.

Meanwhile, if you aren’t connected to daily commentary but wish to, you can bookmark https://twitter.com/MarkLeibman even if you are not registered at Twitter. Or ‘like’ our Facebook page at https://www.facebook.com/LFNEWS. Or connect on LinkedIn at https://www.linkedin.com/in/lfnews/. We look forward to hearing from you.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

New Media is Bigger Than You Know

© Can Stock Photo Inc. / buchachon

The first birthday of our online communication efforts is upon us. 228main.com was intended to provide us with a means to talk to a lot of clients at once, especially useful in times of stress. There were other objectives as well.

We know that communications influence behavior; behavior influences investment outcomes; and client outcomes are what we are about. The new media lets us highlight each day the thing we find most pertinent or interesting. We can drive home the lessons that help people invest and plan effectively.

If you follow us on Facebook, Twitter or LinkedIn, you know we have created some regular features to help us tell our story. The Junior Staff and Market Haiku show up weekly, along with links to pertinent articles and news.

The most surprising thing we’ve learned about the new media is how useful it has been to people we know, for much broader purposes than business communications. One retiree became acquainted with Twitter to keep up with a grandchild’s college sports team. A sports fan has grown a custom news feed of local print and broadcast sportswriters as well as recruiting clearinghouses, player and team accounts and other knowledgeable fans. A political junkie collects thoughts from candidates, opinion leaders, polling experts and major newspapers. We follow the best minds in the business world. Others pursue news about hobbies or interests.

In other words, Twitter can be a customized information source, tailored by you to your preferences. You choose the sources to follow. Whether or not you register, you can see our daily quick notes and commentary. You do not have to ever post anything in order to use the tool. However, if you do have a message, you can get it out.

LinkedIn, we’ve noticed, is more of a business forum and networking affair. Facebook is popular with many of our clients for many reasons. People see what their children or grandchildren are up to, and keep up with more distant relatives like never before. Facebook also allows businesses to have pages, which is how we can communicate with those who choose to ‘like’ our Facebook page.

Perhaps the biggest misperception among non-users is the idea that the whole world will know what you are up to if you participate. The fact is, you choose what to publish and who to interact with, if anybody. Many people just take in information, and post or publish very little. You might explore these venues to see if they can improve your life. The menu buttons at 228main.com can connect you.

Meet the “Junior Staff”

Do you know about our junior staff? These four appear in our real-time new media venues. They are tasked with producing a weekly comment, posted on Mondays. They also make other appearances from time to time.

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Grumpy McFussface was the first to join the team. He is definitely a ‘glass-half-empty’ type, serving as Junior Analyst. We value his input, a way to keep in touch with negative sentiment in the marketplace. We usually do the opposite of what he suggests, but please do not tell him. He might throw a tantrum.

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Then Brainy McBaby joined the team as Research Intern. He’s wiser than his years, a thoughtful one. He has an uncanny ability to take the long view, even though he isn’t quite two years old. A true prodigy.

portrait_happymctoddler

Happy McToddler is a good counterweight to Grumpy. She is almost always positive. Happy is our Trader Trainee, helping us implement our strategies. Of the whole junior staff, Happy does the most to help us keep your portfolios in shape. She loves to talk investment tactics and strategy.

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We may have the only shop in the world with an investment philosopher on staff. Young Warren adds a lot, usually by posing questions of fundamental importance. He makes you think.

You can look in on the junior staff and see their work in any of three venues. You do not need to register or anything to see all of our daily comments, notes, links to articles, and other real time features if you go here: http://twitter.com/MarkLeibman. Of course, if you are a Twitter user, please click the ‘follow’ button.

Facebook users can ‘like’ our Facebook page to connect: http://facebook.com/LFnews. It is a two-step thing: click the link AND ‘Like’ the page. This won’t put your stuff out there to our other clients, it just shows you what we are talking about.

LinkedIn is another alternative. Click and connect, if you are registered: http://linkedin.com/in/lfnews.

For now, the junior staff appears only in these ‘real time’ media outlets. Hope you follow them.Twitter