not for everyone

Fresh as a Rose

photo shows pink, yellow, and red roses in a garden

Maybe you remember having to write a persuasive paper or give a persuasive speech in school. The structure of such a composition could be pretty simple: describe a problem, then present a solution to that problem. Done.

I remember this kind of prompt when I see ads today for certain products, especially those related to… the nose.

“Your neighbors will notice your home smells like garbage… if you don’t buy this spray.”

“You’ll never find romance… without our mouthwash.”

Advertising in this country has relied on these types of messages for decades. In fact, the first commercial deodorant makers realized that in order to survive they would need to convince Americans that sweating was an embarrassment. (Your human body leaks? How unseemly!)

Fast-forward, and these products do sell! Scented garbage bags, room sprays, and body washes have become staples for many households. And don’t get us wrong, we’re not suggesting these products don’t have their uses and pleasures. But it’s pandering to exaggerate about “how much poorer your life will be without this one specific solution I have to offer… and it’s available! Call now!”

We’ve got nothing to sell. We’re not going to provoke a sense of shame or pretend to be high priests. Wherever you are, wherever you’ve been, (however you smell?!), we are here to try to help you strive toward your goals—however you identify them.

The problem/solution formula makes plenty of sense in its own way: of course we want companies and brands to help us improve our daily lives! On the other hand…

We don’t need the world to believe it stinks to be of service to others.

Clients, we’re here for you on your schedule. Let us know how we can help.


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Honestly, It’s Not For Everyone

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Louisville, Nebraska has been the home of our business even before we moved into the office at 228 Main. It was our family home for many years before I started my practice, and it was from that home office that I struck out into business on my own.

I have mixed feelings about the great state of Nebraska. I enjoy seeing all of the friendly faces I know and love, and I look forward to many more days working in beautiful downtown Louisville. I do not look forward to spending several dozen more winters in Nebraska, but as you probably know, I have ways around that.

Nebraska’s tourism commission just unveiled a new ad campaign that embraces some of these feelings, announcing “Nebraska: Honestly, it’s not for everyone.”

Perhaps this slogan explains why the state is so near and dear to our hearts. We do not put much stock in advertising, but if we did, “it’s not for everyone” would be an apt slogan for our own business.

We are contrarians by nature. We like to think that we know what we are about, and through our communications, we hope we can give you some idea of what we are about as well. We do not have a lot of time to spend trying to be anything else. We know we are not always going to be a good fit, and would rather work with those we are than try to be everything to everybody.

We are definitely not for everyone. We do not want to be in business with everyone; we want to be in business with the best clients in the world. In our opinion, we are lucky enough to have found them.

Clients, if you want to discuss anything, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

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