louisville

Honestly, It’s Not For Everyone

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Louisville, Nebraska has been the home of our business even before we moved into the office at 228 Main. It was our family home for many years before I started my practice, and it was from that home office that I struck out into business on my own.

I have mixed feelings about the great state of Nebraska. I enjoy seeing all of the friendly faces I know and love, and I look forward to many more days working in beautiful downtown Louisville. I do not look forward to spending several dozen more winters in Nebraska, but as you probably know, I have ways around that.

Nebraska’s tourism commission just unveiled a new ad campaign that embraces some of these feelings, announcing “Nebraska: Honestly, it’s not for everyone.”

Perhaps this slogan explains why the state is so near and dear to our hearts. We do not put much stock in advertising, but if we did, “it’s not for everyone” would be an apt slogan for our own business.

We are contrarians by nature. We like to think that we know what we are about, and through our communications, we hope we can give you some idea of what we are about as well. We do not have a lot of time to spend trying to be anything else. We know we are not always going to be a good fit, and would rather work with those we are than try to be everything to everybody.

We are definitely not for everyone. We do not want to be in business with everyone; we want to be in business with the best clients in the world. In our opinion, we are lucky enough to have found them.

Clients, if you want to discuss anything, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.

 

A Tour of 228 Main Street

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Hello, and welcome. We hope you enjoy your tour today. If you have comments or questions as we go along, by all means, ask them.

My name is Mark Leibman. I have been enchanted by the markets and the economy since my college days. And my whole career has been about helping people plan and invest to strive toward their life goals. It is all I ever wanted to do.

Back in the year 2000, twenty years into a career marked by experience in most forms of personal finance, I bought this building. I needed more space than my office at home could provide. Obviously, I could not pass it up. It dates to 1900, a brick commercial Victorian structure like the ones that dot so many small town Main Streets across the country. The careful restoration reflects the timeless values we hold dear.

My brother Paul and I did the work to get the place ready for business, and he became my first assistant. Paul, a retired firefighter, was a man of many talents. He refinished the wood floors, and we patched and painted the walls together. By the time the first round of inexpensive furniture began to show its wear, my wife Cathy was working here and directed an upgrade to the comfortable and functional pieces you see.

Larry Wiederspan, our newest associate, sits here. He came to us after more than thirty years in banking. I knew decades ago that he would make a great addition, and the pieces fell in place back in 2014. He has a great background for all the paperwork and compliance duties required of us these days. Clients also love that we have a dedicated Technology Ambassador to coordinate 24/7 online account access, electronic signing of documents, and going paperless for those who prefer.

Greg Leibman works at this desk. Yes, we are related—he is one of my children. Greg does valuable work in a number of areas. He is the primary contact when people call the office with questions about their accounts. He assists with investment research, doing special projects and screening the market for potential holdings as well as following the news on current holdings. When it is time to make changes in portfolios, Greg makes trades under my direction. Hard to believe he started here at the end of 2009.

(Greg also maintains our virtual presence at http://www.228main.com, where he is a full partner in the writing and editing. Just like our physical location here at 228 Main Street, 228main.com is a friendly place. We post a new story or article once or twice a week, highlighting our philosophy or key investment concepts or thoughts on events of the day. Links there go to our running daily short commentaries at your choice of venues, Facebook or Twitter or LinkedIn. It’s almost like chatting out front on the sidewalk, talking about whatever seems most pertinent or interesting at the moment.)

My office is right back here, across from the coffee maker. I believe that five cups a day keeps the Alzheimer’s away, and that is important to anyone like me who plans to work to age 92. You’ll notice that I sit at a partner’s desk—it is the same on both sides. When you sit down, we meet as equals. We think true genius lies in finding unrecognized simplicities, not in complicating things to confuse people or acting like some high priest.

The machinery on my side of the desk connects to a thousand times the resources any investment professional had back when I got registered to do business, at a tiny fraction of the cost. For someone who reads voraciously and studies long hours, we truly live in a golden age. And it’s portable: I can work from anywhere with my cell phone and internet access.

So that’s our place. I’ve done all the talking so far, and I apologize for that. If you’d like to visit about your goals and your life, let’s get started. We can do that by phone, email, or the good old-fashioned way, face to face. You choose.