focusing on strengths

The Golden Business Rule

© Can Stock Photo / czany

The Golden Rule exists in many forms and many cultures around the world. We see it in different formulations: what goes around comes around, you reap what you sow, do unto others.

At 228 Main, we stopped thinking about our business revenue or asset goals a long time ago. We do have goals: a specific one and a broader one.

The narrow one is to try to grow your buckets. This has us reading and researching, assessing opportunities and threats in the economy and markets, forming views, and taking action in portfolios. It is endlessly fascinating to me, one of the reasons I want to work until age 92.

The broader goal is to do great work for you, from your perspective. There are two pieces to this. First, we have to understand your life and your plans and planning. Whatever your financial position is, your objectives and needs play a large role in shaping the best strategies.

The second part is in communicating in clear terms and engaging with you, so we understand you and you see how your money connects with your life. Living with confidence about your financial position may contribute to your happiness and wellness, which is our true underlying purpose. Life may be better when you have confidence in your approach and know that we are responsive to changes in your situation.

The ironic thing is that business got a whole lot better when we stopped worrying about it and began to focus more on your situation. Evidently, what goes around comes around.

Clients, if you would like to talk about this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.

Focus, people!

© Can Stock Photo / JohnKwan

We recently wrote about the meaning of money. Spoiler alert: we believe it may be a symbol of being worthwhile to the rest of society.

So today we are writing about the differences between entrepreneurs of middle class status, and those who have done better. Understand we are very big on being of service to our fellow humans, not so big on the pursuit of money for its own sake. We each define success in our own lives for our own selves. But there is a worthwhile lesson about being effective in our endeavors lurking in this topic.

Peter Schiff, author of Business Brilliant, identified in that book seven behaviors of highly successful entrepreneurs. Later he realized that just one trait dominated all the others. Its importance became apparent when he compared the behavior of less financially successful entrepreneurs to more successful entrepreneurs.

It turns out that, according to him, 45% of less successful entrepreneurs have no answer for the question, “Do you know what you are exceptionally good at that makes you money?” They believe they are excellent at six different things, on average. And 58% of them work to get better at things they are NOT exceptional at.

Meanwhile, 100% of more successful entrepreneurs know what they are exceptionally good at that makes money. They believe they are excellent at only two things, on average. And NONE of them work on their weaknesses; they spend all their time working with those things at which they excel.

When you think about the meaning of these three parameters, doesn’t it boil down to ‘focus?’ The more successful spend their energy on the two things at which they excel, because they know exactly how they are valuable to the rest of society. The less successful scatter their efforts across six things at which they believe they excel, plus they also spend time on their weaknesses.

It is no wonder that the group that consciously focuses more of their time on a narrower number of key things produces notable results. The race is not always to the swift, nor the battle to the strong, but that is the way to bet.

Bringing this closer to home, we believe there are two things at which we excel. Communicating with you to understand your goals and devise plans of action to pursue those goals is one. Managing investments in accordance with those goals is the other. The two things work together and complement each other: your goals inform your investment strategy.

Furthermore, each member of our team has duties that mostly correspond to their personal areas of excellence. People working at tasks they enjoy and excel at are going to be happier than workers who go through the drudgery of work that they do not like. Life is too short to spend it doing things you do not enjoy!

We do not know if these insights are of use to you. At least they help explain what we are about. None of this guarantees anything to anyone. Clients, if you would like to talk about this or any other pertinent topic, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.