focusing on strengths

Is Your Relationship in Trouble?

photo shows a stack of thin magazines on a white table

Friends, it’s been a good many years since any lifestyle magazines could be found in my home. Remember magazines? Glossies?

I was reminded of them recently.

Marketing for financial services is regulated in various ways. Bodies like the SEC work toward protecting investors. Still—advertising for financial advisors sometimes twists the ideas in our minds the way the glossies did and do.

Magazine covers ask the questions that beg the question.

  • Is your relationship in trouble? (“Oh, what if it is? I better take a peek inside…”)
  • Looking to fix your problems fast? (“Well, I suppose there are things I could work on…”)
  • Need help finding expert tips? (“Can’t say no to that…”)

There are assumptions and judgments packed into such questions. They suggest that you have problems, you must address them quickly, and you require assistance from the preapproved authorities. But it’s not only beauty and fashion pros who ask these questions.

I hear the same thing in ads for financial services.

Most folks don’t need any pressure added to their financial relationships. Life’s big changes and hardships bring enough challenge, don’t they?

On the contrary—what a wonderful phrase!—we prefer to share the load. We like taking these journeys with you. We enjoy connecting you to resources you want and not the ones we “prescribe” or insist upon. Partners in the process is what we strive to be.

Clients, we’ll help acquaint you with reality as we see fit, but it will be just one version of things. And you have to live in your reality of things. We’re grateful to be part of it.

Let’s chat, anytime.


Want content like this in your inbox each week? Leave your email here.

Play the audio version of this post below:

This text is available at https://www.228Main.com/.

On Roots and Wings

photo shows a bird sitting on a flowering branch

Usually when we’re talking about love at 228 Main, I’m expounding about my passion for this work: I love my work, I love talking with you, we love what we’ve got going here.

It’s another week filled with sentiments and gestures surrounding love. Whether you like or loathe the Hallmark stuff, I’m thinking a little differently about this theme.

Our financial lives are full of choices. This or that, this plan or that one. We set savings goals, retirement plans, and contingencies. You can have some of everything, but each move comes with a tradeoff. Not every area can get all of our attention. It wouldn’t be possible.

It’s not so with the principle of “love.” It’s another resource—one that compounds.

Perhaps love is about being able to look at ourselves and others, note the human complexities and contradictions, and embrace it all for what it is. That’s where freedom is, where joy is possible.

But we can’t get too precious about it, either. We’re not forever stuck on past loves; we’re not forever reaching for future loves. We hold all of it, together, as parts of ourselves. They are strengths that move with us as we navigate the present. They are gifts, tools.

American newspaper editor Hodding Carter once wrote, “A wise woman once said to me that there are only two lasting bequests we can hope to give our children. One of these she said is roots, the other, wings.”

There’s no need to hold too tightly to either our roots or our wings—just the wisdom to embrace it all as it is.

Where are you headed? Where have you been? Clients, what a joy to be on the journey with you. I do so love this work. Call or write when it’s time to connect.


Want content like this in your inbox each week? Leave your email here.

Play the audio version of this post below:

Fresh as a Rose

photo shows pink, yellow, and red roses in a garden

Maybe you remember having to write a persuasive paper or give a persuasive speech in school. The structure of such a composition could be pretty simple: describe a problem, then present a solution to that problem. Done.

I remember this kind of prompt when I see ads today for certain products, especially those related to… the nose.

“Your neighbors will notice your home smells like garbage… if you don’t buy this spray.”

“You’ll never find romance… without our mouthwash.”

Advertising in this country has relied on these types of messages for decades. In fact, the first commercial deodorant makers realized that in order to survive they would need to convince Americans that sweating was an embarrassment. (Your human body leaks? How unseemly!)

Fast-forward, and these products do sell! Scented garbage bags, room sprays, and body washes have become staples for many households. And don’t get us wrong, we’re not suggesting these products don’t have their uses and pleasures.

But it’s pandering to exaggerate about “how much poorer your life will be without this one specific solution I have to offer… and it’s available! Call now!”

We’ve got nothing to sell. We’re not going to provoke a sense of shame or pretend to be high priests. Wherever you are, wherever you’ve been, (however you smell?!), we are here to try to help you strive toward your goals—however you identify them.

The problem/solution formula makes plenty of sense in its own way: of course we want companies and brands to help us improve our daily lives! On the other hand…

We don’t need the world to believe it stinks to be of service to others.

Clients, we’re here for you on your schedule. Let us know how we can help.


Want content like this in your inbox each week? Leave your email here.

Play the audio version of this post below:

The Golden Business Rule

© Can Stock Photo / czany

The Golden Rule exists in many forms and many cultures around the world. We see it in different formulations: what goes around comes around, you reap what you sow, do unto others.

At 228 Main, we stopped thinking about our business revenue or asset goals a long time ago. We do have goals: a specific one and a broader one.

The narrow one is to try to grow your buckets. This has us reading and researching, assessing opportunities and threats in the economy and markets, forming views, and taking action in portfolios. It is endlessly fascinating to me, one of the reasons I want to work until age 92.

The broader goal is to do great work for you, from your perspective. There are two pieces to this. First, we have to understand your life and your plans and planning. Whatever your financial position is, your objectives and needs play a large role in shaping the best strategies.

The second part is in communicating in clear terms and engaging with you, so we understand you and you see how your money connects with your life. Living with confidence about your financial position may contribute to your happiness and wellness, which is our true underlying purpose. Life may be better when you have confidence in your approach and know that we are responsive to changes in your situation.

The ironic thing is that business got a whole lot better when we stopped worrying about it and began to focus more on your situation. Evidently, what goes around comes around.

Clients, if you would like to talk about this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.

Focus, people!

© Can Stock Photo / JohnKwan

We recently wrote about the meaning of money. Spoiler alert: we believe it may be a symbol of being worthwhile to the rest of society.

So today we are writing about the differences between entrepreneurs of middle class status, and those who have done better. Understand we are very big on being of service to our fellow humans, not so big on the pursuit of money for its own sake. We each define success in our own lives for our own selves. But there is a worthwhile lesson about being effective in our endeavors lurking in this topic.

Peter Schiff, author of Business Brilliant, identified in that book seven behaviors of highly successful entrepreneurs. Later he realized that just one trait dominated all the others. Its importance became apparent when he compared the behavior of less financially successful entrepreneurs to more successful entrepreneurs.

It turns out that, according to him, 45% of less successful entrepreneurs have no answer for the question, “Do you know what you are exceptionally good at that makes you money?” They believe they are excellent at six different things, on average. And 58% of them work to get better at things they are NOT exceptional at.

Meanwhile, 100% of more successful entrepreneurs know what they are exceptionally good at that makes money. They believe they are excellent at only two things, on average. And NONE of them work on their weaknesses; they spend all their time working with those things at which they excel.

When you think about the meaning of these three parameters, doesn’t it boil down to ‘focus?’ The more successful spend their energy on the two things at which they excel, because they know exactly how they are valuable to the rest of society. The less successful scatter their efforts across six things at which they believe they excel, plus they also spend time on their weaknesses.

It is no wonder that the group that consciously focuses more of their time on a narrower number of key things produces notable results. The race is not always to the swift, nor the battle to the strong, but that is the way to bet.

Bringing this closer to home, we believe there are two things at which we excel. Communicating with you to understand your goals and devise plans of action to pursue those goals is one. Managing investments in accordance with those goals is the other. The two things work together and complement each other: your goals inform your investment strategy.

Furthermore, each member of our team has duties that mostly correspond to their personal areas of excellence. People working at tasks they enjoy and excel at are going to be happier than workers who go through the drudgery of work that they do not like. Life is too short to spend it doing things you do not enjoy!

We do not know if these insights are of use to you. At least they help explain what we are about. None of this guarantees anything to anyone. Clients, if you would like to talk about this or any other pertinent topic, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.