swifties

The Road Not Taken Looks Real Good Now

Photo shows Taylor Swift in front of skyline.
Big Machine Records 

Taylor Swift has made a name for herself as a songwriter, pop star, and fashion icon, but now she’s making headlines for another role: as an effective investor. 

Recently, Taylor was featured in the news for making a wise financial decision. She had a chance to be a paid sponsor for a—let’s say—questionable product. Instead of diving into a high-risk, high-reward situation, she asked questions, did her research, and declined the offer. 

Whether or not Taylor’s music is for you, we admire her curiosity and commitment to herself. Her influence reaches all over the world, and she showed that she was not going to stand behind something she didn’t believe in. And every investor has the power to do that work. We do the research so that we know exactly what we own, why we own it, and how it fits into the big picture. 

We at 228Main.com might not have the cumulative reach of Taylor—yet 😊—but we know how important it is to act by our values, no matter who is watching. It’s our responsibility. 

Taylor seems to know hers, too, but it took determination to build the reputation she has. You don’t achieve that pop sensation status overnight! She has worked her entire adult life to build her empire, and she was not going to risk throwing it away based on someone else’s opinion or make a quick buck (or a hundred million). 

One rash decision can cause a huge ripple effect, and most of the time, the impulse to do the trendy thing is not worth it. There are always going to be temptations in life, but it doesn’t mean any opportunity that comes along will work for us. Only we are in charge of keeping an eye on our future. 

We don’t mind going against the crowd. At 228 Main, we consider all the angles of an opportunity, with our own critical eye. We don’t rely on others’ opinions. (When the cattle are all getting steered together, it rarely ends well for the cattle.) Certain products might be getting a lot of attention, but that does not mean they are necessarily great investments. 

Please do ask your questions when you have them, and we’ll think about the potential outcomes together. We try to make informed decisions, in the direction of our goals. 

So be your inquisitive, confident self. Like Taylor says in her song “The Lucky One,” “In the real world, if you have something that makes you different, you’re lucky.” 

Dare to be different? Call or email us, anytime. 


Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss. Past performance is not a guarantee of future results.


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The Road Not Taken Looks Real Good Now 228Main.com Presents: The Best of Leibman Financial Services

This text is available at https://www.228Main.com/. Photo credit Big Machine Records.