whitney engle

The Road Not Taken Looks Real Good Now

Photo shows Taylor Swift in front of skyline.
Big Machine Records 

Taylor Swift has made a name for herself as a songwriter, pop star, and fashion icon, but now she’s making headlines for another role: as an effective investor. 

Recently, Taylor was featured in the news for making a wise financial decision. She had a chance to be a paid sponsor for a—let’s say—questionable product. Instead of diving into a high-risk, high-reward situation, she asked questions, did her research, and declined the offer. 

Whether or not Taylor’s music is for you, we admire her curiosity and commitment to herself. Her influence reaches all over the world, and she showed that she was not going to stand behind something she didn’t believe in. And every investor has the power to do that work. We do the research so that we know exactly what we own, why we own it, and how it fits into the big picture. 

We at 228Main.com might not have the cumulative reach of Taylor—yet 😊—but we know how important it is to act by our values, no matter who is watching. It’s our responsibility. 

Taylor seems to know hers, too, but it took determination to build the reputation she has. You don’t achieve that pop sensation status overnight! She has worked her entire adult life to build her empire, and she was not going to risk throwing it away based on someone else’s opinion or make a quick buck (or a hundred million). 

One rash decision can cause a huge ripple effect, and most of the time, the impulse to do the trendy thing is not worth it. There are always going to be temptations in life, but it doesn’t mean any opportunity that comes along will work for us. Only we are in charge of keeping an eye on our future. 

We don’t mind going against the crowd. At 228 Main, we consider all the angles of an opportunity, with our own critical eye. We don’t rely on others’ opinions. (When the cattle are all getting steered together, it rarely ends well for the cattle.) Certain products might be getting a lot of attention, but that does not mean they are necessarily great investments. 

Please do ask your questions when you have them, and we’ll think about the potential outcomes together. We try to make informed decisions, in the direction of our goals. 

So be your inquisitive, confident self. Like Taylor says in her song “The Lucky One,” “In the real world, if you have something that makes you different, you’re lucky.” 

Dare to be different? Call or email us, anytime. 


Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss. Past performance is not a guarantee of future results.


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The Road Not Taken Looks Real Good Now 228Main.com Presents: The Best of Leibman Financial Services

This text is available at https://www.228Main.com/. Photo credit Big Machine Records.

Waffles, Friends, Work

NBC / Getty Images

“We need to remember what’s important in life: friends, waffles, work. Or waffles, friends, work. Doesn’t matter, but work is third.” 

—Leslie Knope 

I think we all can relate to Leslie Knope from Parks and Recreation from time to time. This TV heroine’s persistent optimism and love for improving her community are things that resonate with us.  

Although our first instinct is to laugh when we read the above quote from Leslie, we do think there are some great takeaways in this phrase: we can remember to cherish our relationships and treat ourselves, even as we are working towards our goals. 

Life is short, so we love to spend time with friends and family while we can. Instead of staying late at work to finish up a project that can wait until tomorrow, we learn to call a friend instead and see if we can stop by. Some days, it’s a rush to get home to a beautiful family and cuddle our loved ones. Any moment can be precious. 

We take the time to treat ourselves and relish what comforts us. What’s that one dish that takes you back to your childhood or a great time in your life? Whether it’s a potato salad that reminds you of Grandma or a dish you had on your wedding day, food is a simple way to reconnect with ourselves or others. Our bodies should be nourished both physically and mentally, so don’t deprive yourself. 

While we need to work to provide for ourselves or our families, there is more to life than your career: work is just one part of our story. Not many of us will be looking back on life and thinking, “Gee, I should’ve spent more time at work!” Instead, we will reflect on the memories we’ve made with the people we love. We work so we can enjoy all of the wonderful things life has to offer, on or off the clock. 

How do we prioritize the people or things that are important in life? It’s up to each of us. Leslie Knope is a character who is passionate about her work—but even more passionate about her friends. (Does that sound like a friendly shop on Main Street you might know?) 

We hope that the work we do together will let you spend less time stressing about your financial plans, so you can have more time to spend on what matters, from friends and waffles to whatever else is precious to you

Call or email, anytime.


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This text is available at https://www.228Main.com/.

Whitney, for the Win!

You know her name from emails; maybe you’ve even had the pleasure of speaking with her on the phone. You may remember us announcing her arrival on the team just over one year ago, when she was lending us her talents part-time via LPL Financial’s Administrative Solutions program.

Today, we’re proud to announce that Whitney Engle of Floris, Iowa, is joining our team full-time! We are employing her directly as she continues to work remotely.

Whitney will serve as our new Client Services Coordinator, continuing to work closely with Larry and Patsy on the service team and also supporting the management team of Mark, Greg, Billy, and Caitie with their various duties in research, portfolio management, and communications.

We have staffed up from time to time in recent years to continue taking care of the business. This latest expansion will have a few important benefits: now that we are an SEC-facing organization, it’s more important than ever that we stay efficient in our processes and systems.

Having another team member onboard full-time also means one more friendly face is at the ready, getting you what you need, when you need it.

“I can’t wait to spend more time getting to know clients,” Whitney said. “They are the reason we’re here.”

As we’ve gotten to know her across these months, we’ve felt so fortunate. Whitney’s skills will continue to grow in her new role of course, but she has already shown many of those qualities that are tough to teach: enthusiasm, curiosity, tenacity.

Not only does she take pride in her work, Whitney is someone who clearly cares so deeply about her family—and the menagerie of animals they keep at home! Her proactive approach to things will no doubt continue to improve the experience for all of us and for all of you.

For the months and years ahead, we know that people are key to helping us help you. So, we hope you’ll help us offer a(nother) hearty welcome to Whitney! Thanks for being with us.

Above: Whitney (left) and Caitie (right) meet up in the office in Louisville.

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How Teamwork Makes the Dream Work

The team at 228Main.com is growing! You might get to see a new face or hear a new voice, courtesy of our partners at LPL. Let me introduce our latest client services teammate.


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Here We Grow Again: Welcome, Whitney!

headshot of Whitney Engle

One of the blessings of our enterprise is the way it grows, by word of mouth. One friend helps another by introducing them to us, or putting them on our email newsletter list, or forwarding a blog post. When we focus on growing your buckets and meeting your needs, our needs get met. 

Growth brings challenges, of course. We have staffed up from time to time in recent years to continue taking care of the business. Now we are embarking on a new and more flexible arrangement. A few benefits to our latest expansion: 

  • We get the expertise we need to keep our operations and logistics flowing more smoothly. 
  • We add another lovely teammate to help serve the best clients in the whole world! 

With that in mind, we want to welcome the newest member of our team. Whitney Engle comes to us by way of LPL Financial’s Administrative Solutions program. She is a full-time LPL employee, well-versed in all the systems and processes. She now works with us from afar, though the distance is no obstacle. Phones and email help bring us together; it’s one thing I learned with all of you in the last chapter of life. 

I believe the core activities of our enterprise are investment research, portfolio management, and talking to you. But nothing happens until the details are handled, and they are crucial. So Whitney is joining a client services team—along with Patsy Havenridge and Larry Wiederspan—that plays a vital role. 

We’re grateful for Larry’s long service; hard to believe it goes back eight years! And Patsy, four years in, has been a joy to have in the shop. With Whitney’s help, we are better equipped than ever to take care of business. 

Whitney will assist us with paperwork and logistics: it’s the work we may need to create new accounts, monitor requests, interface with mutual fund companies, guide us through home office processes, and help with a variety of other tasks. 

When she’s not hard at work, Whitney tells us she enjoys spending time with her two boys, taking care of a menagerie of animals at home, and cruising the country roads on a skateboard. 

Another friendly face joins the team, and we are glad to have access to a talent like Whitney through our partners at LPL. We’re looking forward to an arrangement that’s good for you and good for us. For the months and years ahead, staffing is key to helping us help you. So we’d like to offer a hearty welcome to Whitney! 

Clients, when we need to chat about anything, be sure to reach out—anytime.


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This text is available at https://www.228Main.com/.