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Our Digital Communications: 4th Anniversary

© Can Stock Photo / iqoncept

As we complete four years in the world of digital communications, it makes sense to take stock. What have we gotten done, where are we headed?

We began with three thoughts. We had the intent to be able to communicate at the speed of light when events demanded – sort of a civil defense system for times of stress. And we wanted to communicate with all of you each week about our current thinking on a wide variety of topics. Finally, make available a complete archive of our philosophy and strategies, for you to find and read on your schedule, available 24/7.

We worked out a way to deliver these things with a combination of three methods. Nobody needs to access all three, but we can reach more of you by being more places.

228Main.com hosts our blogs, nearly 400 already published, one or two new ones each week. Daily posts in social media offer additional features, plus links to the blog articles, comments about developments in our thinking, and weekly short videos. And weekly email newsletters provide links to the new blog posts and videos, along with schedule notes.

We love the way you forward emails or like or share our Facebook or Twitter posts. Some of your friends and relatives have gotten to know us this way, at their leisure, with no threat of us bothering them with unwanted approaches (as if we ever would!) The 21st century is a great place to live if you like to communicate.

We are working on consolidating selected blog posts into books, thinking about a YouTube channel to make our video library more searchable, and continuing to explore new ways to communicate.

21st century communications played a key role as we met the challenges of the last few years. But instead of being a pale substitute for the way we had done business before, we learned that more communication is just plain good for you and good for us.

If you would like to talk about this or anything else, please email us or call.

The URL – IRL Connection

© Can Stock Photo / Bialasiewicz

… or, where the virtual world and the real world meet. We often talk about these two places as if we must choose one or the other. The reality is that the two work together in many ways.

Fans in stadiums root for their favorite team IRL (“in real life”), but they may also have a source for instant replays or play-by-play through a browser on their smartphones.

IRL, a grandparent plays with a grandbaby. But that grandparent may also enjoy seeing that baby between visits on social media or a photo-sharing site or some other URL—the address that connects them to a website.

And we see you at 228 Main in beautiful downtown Louisville, B’s Diner, or Round The Bend live and in person. But we’re also reaching you here at 228Main.com, plus social media sites like Facebook, Twitter, and LinkedIn.

In other words, we lead integrated lives that combine the real world and a variety of virtual venues. It is not an either/or deal: we benefit when our lives have a home in both places!

It is worthwhile thinking about the advantages we derive from life in the 21st century. When we started communicating in new media, one client told us they would talk to us every day if they could, being interested in planning and investing. They knew that couldn’t happen. But they were delighted to find what we most wanted to say each day was online, plus in these three-minute essays twice each week.

A key advantage of these virtual venues: they do not require each of us to be available at exactly the same time. Nobody plays “phone tag” on Twitter. We frequently post updates early in the morning, but you can read them at your leisure or even on another day. And each of you may choose how much or how little you want.

That client and I still meet; we still have lunch together. And our real-world conversations start warmer and go deeper and farther than before—because of all we share in the virtual world.

Clients, if you would like to talk about this in any world, email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.