online communication

Connecting, Communicating, Caring

© Can Stock Photo / focalpoint

The third birthday of our 21st century communications program at 228Main.com is upon us. It is a natural time to look back, and think ahead.

When we started, there were things we wished each of you knew. Questions we answered over and over. Stories we told all the time. We wanted our values and principles to be available for inspection, anytime, at your convenience. And we wanted to tell you our thinking about strategy and tactics on a more timely basis.

But we also wanted to hear more from you. Interaction is a key feature of electronic communications and the new media. You reply to our email newsletters with questions or comments or service inquiries. You like or share or comment on the things we post on Facebook, LinkedIn, and Twitter.

The whole object was to talk to you in new ways. Others focus on how to attract new business, new customers—not us. We simply thought it was great to have our thoughts go to all clients at once, to your phones or computers, at the speed of light, for you to read at your leisure.

We are always looking for ways to improve, but it has been a success so far. We feel better-connected than ever. We were fortunate about one aspect: LPL Financial, with whom we are affiliated, is a sophisticated and strong supporter of the new media. (Not all investment firms are.) LPL provided a lot of information that helped us get started.

Now it seems as if we are creating the future together, out on the leading edge, building a reputation in the industry. But it is still all about talking to you.

We are committed to expanding our communications in ways that will make us more accessible to you. If you have anything you would like to share that might improve what we are doing, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

The URL – IRL Connection

© Can Stock Photo / Bialasiewicz

… or, where the virtual world and the real world meet. We often talk about these two places as if we must choose one or the other. The reality is that the two work together in many ways.

Fans in stadiums root for their favorite team IRL (“in real life”), but they may also have a source for instant replays or play-by-play through a browser on their smartphones.

IRL, a grandparent plays with a grandbaby. But that grandparent may also enjoy seeing that baby between visits on social media or a photo-sharing site or some other URL—the address that connects them to a website.

And we see you at 228 Main in beautiful downtown Louisville, B’s Diner, or Round The Bend live and in person. But we’re also reaching you here at 228Main.com, plus social media sites like Facebook, Twitter, and LinkedIn.

In other words, we lead integrated lives that combine the real world and a variety of virtual venues. It is not an either/or deal: we benefit when our lives have a home in both places!

It is worthwhile thinking about the advantages we derive from life in the 21st century. When we started communicating in new media, one client told us they would talk to us every day if they could, being interested in planning and investing. They knew that couldn’t happen. But they were delighted to find what we most wanted to say each day was online, plus in these three-minute essays twice each week.

A key advantage of these virtual venues: they do not require each of us to be available at exactly the same time. Nobody plays “phone tag” on Twitter. We frequently post updates early in the morning, but you can read them at your leisure or even on another day. And each of you may choose how much or how little you want.

That client and I still meet; we still have lunch together. And our real-world conversations start warmer and go deeper and farther than before—because of all we share in the virtual world.

Clients, if you would like to talk about this in any world, email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Hello, Our Name Is 228Main.com

© Can Stock Photo / magann

A long time ago, we had a vision of what we wanted the business to be when it grew up. The kinds of things we do for you today are pretty much what we had in mind when we first got into business.

Naming the enterprise Leibman Financial Services was just good sense. That told who we are, and what we do. At first, there really was no ‘us,’ it was a one-man band. And people in the local market knew the name. When we moved to 228 Main Street in beautiful downtown Louisville, we started to grow a staff.

Then there were two people in shop, both named Leibman. My oldest brother Paul, a retired firefighter, helped me get the office ready for occupancy and became my first assistant. After that, my partner Cathy came in, and son Greg came in when Cathy retired. All named Leibman.

Now we have clients in twenty states. Many do business strictly from afar, by phone and email. Regardless of location, most of our clients receive most of their communications from us via http://www.228Main.com. Key members of our team have other last names.

As students of history, we do not seek change for the sake of change. Unchanging principles are a key part of what we are about. But we believe the name 228Main.com is a better reflection of the enterprise than Leibman Financial Services.

We are available 24/7 with a complete archive of our beliefs, principles, strategies, methods and aims. We put out daily commentary and features at the speed of light in various venues, available on your phones and screens at your convenience. We believe in the power of 21st century media to make us a straightforward source of better information on a more timely basis.

There are many ‘My Name’ Financial Services firms. There is only one 228Main.com.

Our top priority is the work we do with you and for you. Administrative tasks, if not pressing, are lower on the list. It will take us some time to fully convert to 228Main.com. We want you to be up on our plans.

Clients, if you would like to discuss this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.