You know that we love all the benefits provided by 21st century communications. We can connect with you almost instantaneously, in a variety of ways.
But in the last few decades, these speedy possibilities have driven many outlets into what’s called the 24-hour news cycle: parties with messages to share feel the pressure to deliver their coverage the fastest.
In some arenas, the speed matters. (Can you imagine a traffic report coming out after the fact?)
We don’t feel that pressure. We don’t worry about churning out our stories at 228Main.com.
So why don’t we have posts every day? Why don’t you see my face on your screens all the time?
Because the news cycle is all about directing resources trying to capture attention… And we’re not in the business of “capturing” anything.
Instead, we like being consistently present. Our media give us an outlet to think more deeply about our principles, make sure you know what we’re working on, and communicate important strategies for the big themes in your (our clients’!) lives.
So when can you expect to hear from us?
- A little each week, online, where you can take in as much as you want. (Not getting our stuff? Drop your email here for our 5-minute weekly digest.)
- When there’s a new bargain we’re excited about.
- As there are changes that could affect your portfolio.
- If your goals and plans and planning reach new milestones.
So here’s what the 228 Main news cycle comes down to… The calendar is not the boss of us. The internet is not the boss of us.
The financial news outlets aren’t even the boss of us.
Clients, got something we need to hear? Call or write, any time.
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