Life in the 21st century is producing some unanticipated, but welcome, byproducts.

In prior centuries, when a person wanted to clarify exactly what another person was saying, he or she might have said “Put it in writing.” Here in the 21st century, digital media enables everyone to put everything in writing—if they choose to. We so choose.

At 228 Main, we realized a long time ago that if we had one story, we could use our time more effectively. We began to focus on people who could best work with our philosophy and methods. When we all start on the same page, we can spend more time understanding the nuances of each person’s situation.

With one story, we can talk to all of you at once. If things are happening quickly, this focus gives us an advantage over talking to people one at a time. Our messages go out at the speed of light to your screens and phones, to be read or viewed at your leisure.

Putting things in writing has another effect. Author Morgan Housel wrote about turning gut feelings into useful ideas. “Writing crystallizes ideas in ways thinking on its own will never accomplish.” Writing is a way to think on paper, in a form that lasts.

We believe thinking is a critical element in collaborating with you on your plans and planning. It also helps us run our business. If writing improves our thinking, it is good for you and for us.

Because we seek the best clients in the world, we have adopted radical transparency—clarity—as a core philosophy. We do ‘put it in writing:’ our philosophy, strategy, methods, tactics, everything, including our fees.

Having the same story for everyone lets us be more effective in communicating the story. The practice of writing helps us clarify our thoughts and feelings into solid ideas and plans. And you can more easily get a handle on what we are about.

Clients, if you would like to discuss this or any other topic in more detail, please email us or call.

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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.