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Just One Founder, and Just One Team

What a journey thus far!

I started at the kitchen table. Bought the office building at 228 Main when I could neither afford it nor afford to pass it up. Struggled and juggled for years. Fit a snowbird lifestyle into the middle of it. Survived personal tragedy, a cruel disease that slowly took the life of my high school sweetheart.

And through it all, we grew. More and more people entrusted more and more wealth to our care. More and more teammates helped me hold up my end of the deal.

They say it is not the strongest or the smartest who survive and thrive, but those who adapt and adjust to change.

But then, there are the things that have not changed. We are a team of four advisors—myself, Greg, Caitie, and Billy—along with two full-time service team members, Whitney and Brenda. All of us serve one book of business. Everyone gets access to the same set of services. One story, one philosophy, one book of business.

You may not recognize how different this makes us. (But you also know I’ve never been one to follow the crowd!)

  • In an industry seemingly focused on getting new clients and finding new money, we instead aim all of our intentional efforts entirely at you, our clients. Don’t have time to chase “new money.” Not me, not my teammates.
  • Eliminating sales activity enables us to put investment research, portfolio management, and communicating with you at the center of our work. Many other investment advisors outsource all of that into model portfolios managed by others and buy canned communications, all so that they can go look for new customers.
  • Paradoxically (or not), when we stopped pursuing prospects, we began attracting more clients. People tend to like it a lot when their buckets grow.

Many financial advisor shops, however, are a collection of sole proprietors, each on the prowl for new business all the time. There may be other four-advisor shops that work more like four separate teams that happen to compete nearby each other—not like teammates who play together, toward the same goal.

We believe we are organized differently—and better.

With a team set-up, any client can call any one of us. Four advisors, two service team members, one team. No matter who picks up the phone, we’re committed to getting you pointed in the right direction.

That’s what the team means to me, today.

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Just One Founder, Just One Team – 228Main.com Presents: The Best of Leibman Financial Services

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Wonder How Wonder Woman Does It?

As a parent, I’ve noticed a lot of messages out there telling me that “moms are superheroes.” (Seriously, you can get it on t-shirts and coffee mugs and wine glasses and keychains and anything else you can think of.) 

There’s this idea that a woman today is someone who can handle anything and get it all done. She’s strong. She’s always ready. She basically needs to be Wonder Woman: fight for what’s right, get the job done, and somehow avoid a wardrobe malfunction! 

Whether it’s parenthood or my personal life or my career, I know I don’t need any superhuman expectations piled on me. Regular, everyday expectations are plenty, thank you.  

Instead of comparing myself to a superhero, I prefer to think of myself as a superhero in a superhero movie. 

I never have to go it alone. If this is a superhero movie, then I get my own stunt double! I get a makeup artist and an assistant and a crew and editors—and we’re all in it together. Same goal. We’re all part of making the story happen. The production only comes together when we each pitch in. 

These things are true of my real life, too. I bring my time and talents to work so that I have a chance to use them in service of my clients. I get help from my teammates when I have a question or could benefit from someone else’s strengths. I don’t have to do it all, and neither do my teammates.  

Clients, I want you to know that we go to work for you. We want your story to come to life, and we feel lucky to be part of the production process. If it was reasonable to expect everybody to just figure it all out on their own, we wouldn’t be in business—and a lot of life would probably get more stressful, trying to tough things out alone. 

Each of us is the star of our own show, but think about how long the credits would be. 

Clients, reach out any time. We’re glad to be fighting for you, together. 

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Wonder How Wonder Woman Does It? – 228Main.com Presents: The Best of Leibman Financial Services

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To Be or Not To Be—and Everything in Between

“To be, or not to be: that is the question.”

In his famous line, Shakespeare’s Hamlet was talking about life and, well, its end. The play has many timeless themes, but we never want to mistake drama for wisdom. (Hamlet was a desperate man pushed to the edge, remember!)

Perhaps we could focus on how things happen between now and then. The idea of longevity can have a lot of layers. Consider these three:

  • Lifespan: how long you live.
  • Healthspan: how long you live independently.
  • Wealthspan: how long you live independently, where and how you want.

While we don’t get to dictate how life unfolds, our attitudes and habits can influence all of these things. Our access to health information and data is increasing every day. Many of us already know the decisions that will help us prevent heart disease, and diabetes, and cancer, and Alzheimer’s. That’s power.

For my part, I’m having a good time on this earth. I try to pay attention to ways I might stretch out my healthspan: I am a health hobbyist, you could say. Health is not a formal part of our business, however.

Instead, in our professional capacity, we work with you on your wealthspan—striving to grow your bucket and to connect your money to your life, in order to invest wisely and spend well.

It all goes together: the healthier we are, the longer we might live. The longer we live, the greater the opportunity to compound our wealth—and decide how to deploy it fruitfully.

We can’t know exactly what’s in store for each of us. But here in the present, we can make it more likely for the best things to happen. For many of us, that means living independently, where and how we want, for a long time: our wealthspan.

It’s a grand adventure we’re on, isn’t it?

Clients, if you would like to talk about this or anything else, please email us or call.

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To Be or Not to Be – 228Main.com Presents: The Best of Leibman Financial Services

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Spicing Things Up: Catsup, Ketchup, or Catch-Up?
graphic shows a piggy bank looking on curiously at a bottle of ketchup

One of these is not about tomato-based condiments.

In the world of IRAs—Individual Retirement Accounts—we consider the beginning of January through tax filing day “catch-up season.” Whether Roth or traditional, if we are eligible to make contributions, then we can catch up on our 2024 contributions even though 2024 is over.

Those just learning about the power of Roth IRAs can use this season to make two years’ worth of contributions at once. The limit on contributions is $7,000 for 2024 plus $7,000 for 2025. Another note to know: for people who turn 50 by year-end, there is an extra $1,000 per year that can go in—a “catch-up” contribution.

Consider even just the standard contribution limits. Imagine if you had $14,000 in a regular account (in which you pay tax on earnings) and were eligible to contribute to a Roth IRA for 2024 and 2025. If you won’t be spending that money in the next few years, the question comes down to whether you would like to never pay tax on earnings on that money, ever again, for the rest of your life.

If that value were to double over the years and double again, as sometimes happens with long-term investments, there might be $56,000 available later with zero tax. And if you didn’t spend it, your beneficiaries would receive it, free of income tax.

No guarantees, of course: the markets go up and down.

The way Roth IRAs work, after five years your contributions can be withdrawn without tax. At the later of five years or age 59½, the earnings may be withdrawn without tax. There is a maximum earnings limit on Roth contribution eligibility; we’d be happy to visit with you about your eligibility. Simply email us or call if you have an interest in learning more.

There is a whole world of other lifetime tax reduction strategies related to Roth conversions; we’ll talk about those another time.

For now, happy catch-up season, one and all!

Traditional IRA account owners have considerations to make before performing a Roth IRA conversion. These primarily include income tax consequences on the converted amount in the year of conversion, withdrawal limitations from a Roth IRA, and income limitations for future contributions to a Roth IRA.

A Roth IRA offers tax deferral on any earnings in the account. Qualified withdrawals of earnings from the account are tax-free. Withdrawals of earnings prior to age 59½ or prior to the account being opened for 5 years, whichever is later, may result in a 10% IRS penalty tax. Limitations and restrictions may apply.

Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss.

This information is not intended to be a substitute for specific individualized tax or legal advice. Neither LPL Financial, nor its registered representatives, offer tax or legal advice. We recommend you discuss your specific situation with a qualified tax or legal advisor.

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Spicing Things Up: Catsup, Ketchup, or Catch-Up? – 228Main.com Presents: The Best of Leibman Financial Services

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The Last 30 Years and the Next 30 Years 
By Greg Leibman, Billy Garver, and Caitie Leibman

Friends, a lot of things can happen in three decades. In December 2024, our President Mark Leibman celebrated 30 years of affiliation with LPL Financial. There is a lot of work a person can do in that amount of time, and Mark has chosen to spend a lot of it with you and on this enterprise we now share.

He still intends to work until age 92, and he is energized by the work. Mark’s the founder and he’s still in it for the long haul.

So what’s our story, we “next generation” advisors? All three of us may very well have more years in this industry left ahead of us than there are behind us. It behooves us to remember the importance of the long view.

Thirty years. Something about it just sounded so lovely, it got stuck in our brains.

Back in December, we also celebrated our system of longevity discounts. This is one of the ways that we at 228 Main try to walk the walk: we reward the commitment it takes to become an effective investor, so the program includes fee reductions at certain milestones.

Clients get a fee reduction after 5 continuous years with us and then again at 15 continuous years. Beneficiaries or descendants who come on board with us may also take advantage of their forebears’ start date. In this sense, the longevity discount becomes a “legacy” discount.

But this stuff is all contagious, so we couldn’t help ourselves. We told Mark that we needed to add another level: why not include a 30-year discount? Can you imagine the joy of getting to tell a client of 30 years that you would like them to start paying you less? We could. We’re hungry for it.

And we wanted to give Mark this chance. Another excuse to celebrate some of his oldest friends? Yes, please. Why not?

This is what it’s all about. Growing the buckets. For the long haul. As a team. We’re trying to put our money where our mouth is—which is to say, we’re trying to put our policies where our values are.

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The Best of Both Worlds: Learning from the Past, Building for the Future 
By Greg Leibman, Billy Garver, and Caitie Leibman

This time of year often invites some reflection. We’ve said goodbye to 2024 and are welcoming 2025. We’re thinking about beginnings, endings, and transitions.

In Roman mythology, Janus is the god of these things. He had two faces, one looking forward and another looking back. His purview included doors, archways, and gates.

It feels natural at this time to take stock of where we’ve been—and think about the best way forward. That’s what we’re doing at 228 Main.

When Mark founded this enterprise decades ago, it was just him at a kitchen table. In 2000, he moved the business to the digs at 228 Main Street in beautiful downtown Louisville. He knew that he was on to something, that he could keep building something special on a simple but powerful foundation: if he took care of his clients, their business would take care of him.

And the work kept growing. In those intermediate years, he hired staff to help him manage. Among their ranks were family and friends who provided administrative and service support.

Since 2020, the staff has continued to transform. Today, the team is both more specialized and more interwoven. The three of us “next-gen” advisors are co-owners with Mark, with three portions of 24.9% of the shares to his 25.3% portion.

Now we’re in transition, preparing for the decades ahead. There are six of us total on the LFS team, each one still growing and learning. But it takes all of us to make sure our three key activities can happen: 1) We talk with you to sort out what you are trying to do in life. 2) We research investment opportunities. 3) We manage your portfolios.

As we do these things, we’re planning a structure for the enterprise that is collaborative and collegial, where every generation and every teammate puts their gifts on the table for the benefit of all: the wisdom of experience, the energy of youth, and all the diversity of talents and interests we bring.

Many of you know from company lore—and your friendships with Mark—that he intends to work to age 92. (It’s a whole thing for him, a vision that he gleaned from some important mentors early in life. Ask him sometime.) We can’t know the future. And some of us may actually have more years ahead of us in this line of work than there are behind us.

But it’s fair to say that we are all indeed in this for the long haul. So how do we make this thing more sustainable?

We’re all committed to some important things: continuing to build on our strengths and what’s working and staying open to the future and all the opportunities ahead. We learn and grow from both perspectives.

Like the Roman god Janus, we’re looking back and we’re looking forward. Working with the foundation of our history and the road ahead—that’s the superpower of this team.

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Best of Both Worlds – 228Main.com Presents: The Best of Leibman Financial Services

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Actions Speak Louder?
By Mark Leibman, President

In business, it is popular to claim that one is “client-centered,” that the focus is on the clients. Well, we should hope that any service would be client-centered!

So what exactly does that mean to us?

I’ve often said that our only business objective is to grow your buckets. When you do well, we do well. We talk about that a lot, along with the importance of the long view.

So a few years back, when your individual successes began to add up to success for our firm, our costs began to go down. With the savings, we reduced the fees for our loyal clients.

We put in a discount for those with five years’ tenure, and another for fifteen years.

We reviewed these discounts recently, and they spread across the more than 50% of portfolios that have been with us more than fifteen years and the 25% more that have notched at least five years.

It is gratifying to enjoy such loyalty! And it’s also a celebration of the long time horizon that effective investing requires. The effects of compounding have a much greater impact over the long term, too—maybe you’ve noticed?

Many of you have heard me say I plan to work to age 92. But is it work, to talk all day with people I like about stuff I am interested in? It does not seem that way to me. It is an honor to have worked with so many of you for so many years. And it gets easier for me, the bigger and more capable our team here at 228 Main.

Some companies spend their time and money and energy chasing prospective customers. We’re doing very well by striving to grow the ones we already have—and we think that makes things more pleasant for you, too.

Those dollars in fee savings could not be going to nicer folks, in my view. Thank you all, for everything.

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Actions Speak Louder? – 228Main.com Presents: The Best of Leibman Financial Services

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Thirty Years—and Counting
By Mark Leibman, President

50 years ago, I was finishing my first semester of college at the University of Nebraska at Omaha.

40 years ago, I became registered to work with investment products.

30 years ago, I affiliated with LPL Financial—December 1994.

That connection was the seed that sprouted into the business you see today, Leibman Financial Services at 228Main.com, online and on Main. We are an SEC-registered Investment Advisor, LPL still custodies client assets and provides services, and I remain a registered representative of LPL.

We might not be here today if not for two features of our relationship with LPL. The first is the spirit of independence, the freedom to build our business to fit our vision—not theirs.

The second is the unwavering support through the years for the voice of the advisor in digital media.

For a while in the middle, the health of my high school sweetheart became an existential crisis. I needed the business for the health insurance and resources to keep her alive. But her care required so much of my time that I could not communicate one-on-one with our clients, as I had before, in the volumes needed to maintain relationships.

That LPL Financial supported our voice in 21st century communications made all the difference. Email newsletters, blog posts, videos, social media—with these, we could talk with all of our clients at once.

Cathy Livingston Leibman fought for years after diagnosis, saw children marry and grandbabies born, before she passed. And I learned, in the daily triage of life, how to focus on the essentials like never before.

The business thrived in the face of adversity, becoming too large for me to operate by myself. So we transformed the investment advisory work into an enterprise, collaboratively owned and managed by three next-gen family members and me. We are now better built for the decades ahead.

And I have more time than ever to talk with you.

We have choices in our affiliations. The choice I made thirty years ago has stood up, and I hope it always will. In a time when allegiances are bought and sold, and short-term profit drives a lot of business decision-making, playing the long game is a competitive advantage.

Clients, that’s how we work with you, that is how we conduct our own affairs, that is why we are marking this 30th anniversary.

Thank you all, for everything.

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Compare and Despair?

By Caitie Leibman, Director of Communications

It’s said that comparison is the thief of joy. The grass is always greener, the Joneses are doing better, and no one else seems to have blemishes in their highlight reel.

This might feel like a modern problem, with how easy it is to fall into a cycle of “compare and despair” in this age of social media. But comparing ourselves to others is a very human tendency. Any strong group may feature some healthy competitiveness, for example.

But comparison becomes a problem when we forget to add some context back in. On LinkedIn, for example, we aren’t just seeing what our peers are up to on an average Tuesday: we’re also being fed content from the champions of every industry, as they chalk up lifetime achievements in real time!

What’s the antidote to the cycle of compare and despair? I sometimes daydream about deleting all my accounts, finding a nice quiet cave to hide in for a few months. (It’s not gonna happen, and it wouldn’t help anyway.)

Instead, we can just keep at it. That is, our version of “it.” Our work, our mission, bringing our attention back to whatever is happening in our lane. And research backs this approach.

“Keep your eyes on your own work,” psychologist Susan David reminds us in her book Emotional Agility. Maybe we heard this line a time or two in our school days, when teachers were on the lookout for cheating. While life is not a test, and there are no grades, this mantra might still do us some good.

Keeping our eyes on our own work might mean keeping ourselves at the center of our choices. When people give advice, it’s often in the form of, “Well, if I were you…” But they’re not you! You don’t need to know what others would do. They’re not in your shoes. You’re trying to find a way to figure out what you might do.

Comparison can spread doubt and add unhelpful pressure. We’re not trying to become that shiny person we saw on LinkedIn or even to become the friend with advice who is just trying to be helpful. That approach would be miserable. Susan David says this would lead us to become a “striving, lesser version of someone else.”

Instead, we can lean in to becoming even more of ourselves. This journey is not a race you can lose—because it’s not a race. Just keep your eyes on your own work. We’ll try to do the same.

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Going for the Gold and Trying Again 

What was your favorite part about the Olympics? Was it a specific event that caught your eye, a striking outfit? For us, it’s hard not to be blown away by the perfection among those gymnasts.

Watching the events, we may forget how much time and effort these athletes put into their trades. We only see the polished, precise versions of the routines, or the absolute fastest times or highest heights!

We aren’t there to watch them struggle on their way to perfection. We don’t see how many hours the athletes trained, the things they had to sacrifice. Sometimes it’s good to remind ourselves that we aren’t going to get it right the first time. We are going to fall down; it’s just a part of life.

The thing that sets us apart, though? What we do after we fail.

Olympic athletes don’t throw in the towel because they had a couple bad days at practice… and we shouldn’t either. We get back out there and try again!

Maybe some of us are not happy with the amount of money we have saved so far for retirement. Instead of giving up on the idea of saving all together, we can formulate a new plan. We can analyze the budget, start reallocating cash, take advantage of IRA contributions. We can take the time to invest in ourselves and our futures.

Maybe some of us have little ones at home and are starting to think about saving for their college education. We don’t have to save as much as we can, as fast as we can. There are investment options to help you contribute at your own pace, while putting the money to work to take advantage of that potential growth.

While the Olympics is a competition, saving for retirement or a life-changing event is not. We are all on different journeys, with different resources, at different points in our lives. There is not one perfect plan for all investors.

One thing we can learn from the Olympic gymnasts is their power of flexibility. (While of course they are physically flexible, we are talking about their mental flexibility.) If their practice or routine isn’t working for them any longer, they will change it. We can do the same thing with our financial plan!

Setbacks in life are part of the journey. If we gave up when the going gets tough, we wouldn’t get to enjoy the fruits of our labors. We won’t sell out when the market is low, just like we won’t sell ourselves short when we don’t stick the landing every time.

We keep our eyes on the prize and keep moving forward.

If you are going through something right now and you didn’t get it right the first time, that’s okay. You can always try again next time. We aim for progress, not perfection. Progress—that’s going for the gold.

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Going for the Gold and Trying Again – 228Main.com Presents: The Best of Leibman Financial Services

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