future planning

Rational Optimists

Many businesses are weathering the pandemic by staying agile. Factories are retrofitting their equipment, computer-bound workers are getting more flexible working conditions, and food services are thinking outside the dining room. 

We recently read about how one brand we love is coping with COVID-19. The company Life Is Good has been slapping their cheerful slogans on shirts and coffee mugs for more than 20 years, and they had some tough decisions to make this spring. 

We had the pleasure of hearing from co-founder Bert Jacobs a few years ago. What struck us was that their flavor of optimism embraces life for its messy beauty. 

After 9/11 and the Boston Marathon bombing—moments when it would’ve been easy to fall into despair—the company responded. They sent the proceeds from special themed products straight to charity. Today, they’ve transformed their production process to make space between workstations and to be able to print shirts on-demand. 

Their core belief that life is good hasn’t wavered, and it’s served them well. Jacobs explains that their community is one of “rational optimists.” These are people who like to say, “Life isn’t easy, and life isn’t perfect. But life is good.” 

(And for whatever it’s worth, as of early July, they report zero COVID cases among employees at Life Is Good.) 

That idea has served us well, too. Life has not been easy, but here we are today. Life is good. 

Clients, if you want to talk through this or anything else, call or write. 

Dream or Vision?

© Can Stock Photo / Gautier

Scott McKain has a story about a legendary motivational speaker with whom he had a chance to become acquainted. McKain, a best-selling author, consultant and friend, happened to share breakfast with him at a conference. He learned that this speaker lived his creed: ‘walked his talk’ as they say.

The integrity, confidence, and connectedness exuded by the legend led McKain to conclude this is success: to be who you claim to be, to do what you say you will do, to live the vision.

“Living the dream” is a phrase some use to describe an ideal life (sometimes ironically.) But dreams end when we wake up. A vision is something different. One of the definitions of ‘vision’ is the ability to think about or plan the future with imagination or wisdom. So living the vision is a way transform the future we desire into reality by what we do each day.

Here at 228 Main, we are thinking a lot about how our work for you might be improved in the years ahead. We don’t want to be big, but we do strive to make the very best things possible for you and yours. It is too early to say our vision has evolved and grown – but we are working on it.

We may ask you for input and perspective as we shape these plans. You will hear about the pieces as we figure them out. One thing we already know: having the best clients in the world makes the whole project a worthy endeavor.

If you would like to talk about this or anything else, please email us or call.