If you’ve been following along, you know my intent to work to age 92 dates a long way back. Therefore, I wanted a practice that would last that long.
The more we thought about sustainability, the more we realized that mere survival to a certain point in time was not fair to you—nor a sound plan for us. So the goal became building an enterprise that could thrive for decades.
If we automate everything that works better when automated and get human understudies for all the remaining activities, the organization will be more durable. It will work more smoothly day to day, and it will be more likely to last for the years and decades ahead.
The next phase is falling into place. Caitie Leibman has joined the team full-time as Director of Communications. We foresee three main benefits:
- Caitie will take over some communications-related duties now performed by Greg and me. This will give me more time to work with you one-on-one on your plans and planning. Greg will have more time for investment research.
- Our communications program could stand improvement in a dozen ways I know about and many more that I cannot now conceive of. Caitie will bring these to fruition. (I’m particularly excited about the blog collections she is weaving into book form. Stay tuned.)
- In time, Caitie will be writing in her own voice for new audiences, introducing 228 Main to new generations. Making sound planning and timeless investing strategies available to more people is an exciting part of sustainability.
These last several years we’ve used digital communications to stay close when personal circumstances turned time and geography into challenges. The digital presence we built proved to be far more valuable to you and to us than we dreamed; it makes sense for Caitie to become involved in the enterprise in this area first.
I’ll still be writing, of course. Caitie, with her degrees and experiences in writing and a firm grasp of the philosophy of our family firm, will be a major resource.
Clients, if you would like to talk about this, or anything else, please email us or call.