life is good

Life Is Short… Pick What’s Precious

photo shows a winding path through brush on a causeway

Decades ago, my father told me something about perspective. He said, “The mortality rate is 100%.” It was a lesson, one which gave me a better understanding of his terminal illness. But the more lasting perspective is the one it gave me on life, a lesson that reminds me how precious—and short—life is.

We got into a discussion recently with a person who is close to retiring from an active career. After getting a sense for what life in retirement might look like for them, our talks focused on money and numbers.

After it became evident that this whole retirement thing could work out, anxiety about the change began to build.

When we spend four or five decades earning a paycheck, having them every month for several hundred months in a row, it is sort of jarring to step into the unknown—to live without the steady comfort of that paycheck coming in. Some uneasiness is understandable.

It is one thing to understand the concept of owning the orchard for the fruit crop—living off your portfolio—but it is a whole different thing to trust that concept with your wellbeing and way of life.

Yet if we never make that leap of faith, we might labor at a job forever, even one that drains us, even when our means actually exceed our needs.

And we can’t think or logic our way out of facing our feelings. (If we could, many of us would’ve already flexed our smarts and sidestepped these pesky feelings, right?)

So perhaps it is useful to try to finish this sentence: “Life is short, we better __.”

The fact is, time is what life is made of. Another day spent as an employee is one not spent on our own, personal priorities. When we fill in the blank, we are defining those priorities.

Clients, if you would like to talk about how you would fill in the blank, or finance it, please email us or call.


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Rational Optimists

Many businesses are weathering the pandemic by staying agile. Factories are retrofitting their equipment, computer-bound workers are getting more flexible working conditions, and food services are thinking outside the dining room. 

We recently read about how one brand we love is coping with COVID-19. The company Life Is Good has been slapping their cheerful slogans on shirts and coffee mugs for more than 20 years, and they had some tough decisions to make this spring. 

We had the pleasure of hearing from co-founder Bert Jacobs a few years ago. What struck us was that their flavor of optimism embraces life for its messy beauty. 

After 9/11 and the Boston Marathon bombing—moments when it would’ve been easy to fall into despair—the company responded. They sent the proceeds from special themed products straight to charity. Today, they’ve transformed their production process to make space between workstations and to be able to print shirts on-demand. 

Their core belief that life is good hasn’t wavered, and it’s served them well. Jacobs explains that their community is one of “rational optimists.” These are people who like to say, “Life isn’t easy, and life isn’t perfect. But life is good.” 

(And for whatever it’s worth, as of early July, they report zero COVID cases among employees at Life Is Good.) 

That idea has served us well, too. Life has not been easy, but here we are today. Life is good. 

Clients, if you want to talk through this or anything else, call or write.