I have gone to many conferences over a long period of time. Each has provided some perspective, insight or connection that proved to be quite valuable. Our quest to improve your financial position, being a human endeavor, is always susceptible to improvement. The conferences serve to expose us to ideas, concepts and tools that can help.
LPL Financial’s Focus17 event was perhaps the most consequential ever. The social media and blog presence we started at http://www.228Main.com two years ago has a far greater reach than we realized. We have relationships with top executives at LPL Financial and senior management that we did not know we had. This is turning out to be vitally important to you and to us.
Regulation creates change, and encourages standardization. You know we are contrarian; we dislike conventional wisdom, so we aren’t big on doing what everyone else is doing. As the company sorts out how to get to the future, our voice is in the conversation. Our proposals, the ones that will let us keep serving you as we have been, are being reviewed at the highest levels. If we didn’t have the new media presence, we would still be trying to let the brass know who we are and what we want.
Our communication strategy is to be radically transparent. We share our fundamental beliefs, our strategies, our methods and our views. So when we introduce ourselves to a policy-maker and say “this is what we are about,” the policy-maker says “Oh, I know, I read your blog. What do we need to do?”
Clients, understand, we put this all in place for you, not them. If there were three of me, none of us would have time for ego-stroking with big shots. But the fact is, these good people are going to help us shape the future in a way that might work out for everyone.
The highlight of the program was Bert Jacobs, Chief Executive Optimist of the Life Is Good Company. (You may have seen their T-shirts or coffee cups.) You have to know, the message that ‘life isn’t easy, life isn’t perfect, but life is good” certainly rang my bell. The idea that optimism is a tree trunk from which authenticity and empathy and humor and generosity etc. can branch is very powerful. Bert learned that ‘life is good’ resonated most deeply with people who had big challenges, not those who had easy lives.
I’ll summarize the rest by saying LPL Financial has a great culture carried by incredibly talented people. The firm is paying attention and taking care of business. You and we could not ask for more. Please call or email us with questions or to have a longer conversation.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.