main street

Hello, Our Name Is 228Main.com

© Can Stock Photo / magann

A long time ago, we had a vision of what we wanted the business to be when it grew up. The kinds of things we do for you today are pretty much what we had in mind when we first got into business.

Naming the enterprise Leibman Financial Services was just good sense. That told who we are, and what we do. At first, there really was no ‘us,’ it was a one-man band. And people in the local market knew the name. When we moved to 228 Main Street in beautiful downtown Louisville, we started to grow a staff.

Then there were two people in shop, both named Leibman. My oldest brother Paul, a retired firefighter, helped me get the office ready for occupancy and became my first assistant. After that, my partner Cathy came in, and son Greg came in when Cathy retired. All named Leibman.

Now we have clients in twenty states. Many do business strictly from afar, by phone and email. Regardless of location, most of our clients receive most of their communications from us via http://www.228Main.com. Key members of our team have other last names.

As students of history, we do not seek change for the sake of change. Unchanging principles are a key part of what we are about. But we believe the name 228Main.com is a better reflection of the enterprise than Leibman Financial Services.

We are available 24/7 with a complete archive of our beliefs, principles, strategies, methods and aims. We put out daily commentary and features at the speed of light in various venues, available on your phones and screens at your convenience. We believe in the power of 21st century media to make us a straightforward source of better information on a more timely basis.

There are many ‘My Name’ Financial Services firms. There is only one 228Main.com.

Our top priority is the work we do with you and for you. Administrative tasks, if not pressing, are lower on the list. It will take us some time to fully convert to 228Main.com. We want you to be up on our plans.

Clients, if you would like to discuss this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Main Street Capitalism

© Can Stock Photo Inc. / MShake

Imagine what a world we would have, if the surest path to prosperity required each of us to be of service to the rest of us. But looking around, we may not even have to imagine it. I’m pretty sure Main Street already works on precisely that principle.

Jeff the grocer can only build sustainable increases in wealth and income by helping more people feed their families. He could try to raise prices or skimp on service or pass off inferior goods, but his trade would soon dry up and he would go broke. Customers would simply shop elsewhere. So instead he works to stock the foods that people want, at fair prices, as part of a pleasant shopping experience.

Likewise, Bob the car dealer can only prosper by helping more people get where they want to go, to and from work and shopping and entertainment and on vacation. He certainly could make more money in a short amount of time by tricking customers into bad deals, but most people can only be fooled once. The trickery would doom his business.

Kevin in the auto parts store is legendary for his ability to put the right parts and tools in the hands of his customers, so they can fix their troubles. He helps people take care of their vehicles and keep them on the road.

Leibman Financial Services is not immune. Competitors abound. We have to work hard to deliver more value per dollar of cost than anyone else can, to help people pursue their financial goals.

You see the pattern, right? We prosper by helping one another. If we aren’t of use to our customers, we don’t keep the customers. When we do it right, everybody benefits. Everyone is better off. When we don’t do it right, the discipline of the marketplace is harsh and swift. All the other businesses on Main Street, and the professionals offering medical and dental and pharmacy services, are in exactly the same circumstances. We prosper by helping one another.

This is the moral basis of capitalism.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

A Tour of 228 Main Street

228main

Hello, and welcome. We hope you enjoy your tour today. If you have comments or questions as we go along, by all means, ask them.

My name is Mark Leibman. I have been enchanted by the markets and the economy since my college days. And my whole career has been about helping people plan and invest to strive toward their life goals. It is all I ever wanted to do.

Back in the year 2000, twenty years into a career marked by experience in most forms of personal finance, I bought this building. I needed more space than my office at home could provide. Obviously, I could not pass it up. It dates to 1900, a brick commercial Victorian structure like the ones that dot so many small town Main Streets across the country. The careful restoration reflects the timeless values we hold dear.

My brother Paul and I did the work to get the place ready for business, and he became my first assistant. Paul, a retired firefighter, was a man of many talents. He refinished the wood floors, and we patched and painted the walls together. By the time the first round of inexpensive furniture began to show its wear, my wife Cathy was working here and directed an upgrade to the comfortable and functional pieces you see.

Larry Wiederspan, our newest associate, sits here. He came to us after more than thirty years in banking. I knew decades ago that he would make a great addition, and the pieces fell in place back in 2014. He has a great background for all the paperwork and compliance duties required of us these days. Clients also love that we have a dedicated Technology Ambassador to coordinate 24/7 online account access, electronic signing of documents, and going paperless for those who prefer.

Greg Leibman works at this desk. Yes, we are related—he is one of my children. Greg does valuable work in a number of areas. He is the primary contact when people call the office with questions about their accounts. He assists with investment research, doing special projects and screening the market for potential holdings as well as following the news on current holdings. When it is time to make changes in portfolios, Greg makes trades under my direction. Hard to believe he started here at the end of 2009.

(Greg also maintains our virtual presence at http://www.228main.com, where he is a full partner in the writing and editing. Just like our physical location here at 228 Main Street, 228main.com is a friendly place. We post a new story or article once or twice a week, highlighting our philosophy or key investment concepts or thoughts on events of the day. Links there go to our running daily short commentaries at your choice of venues, Facebook or Twitter or LinkedIn. It’s almost like chatting out front on the sidewalk, talking about whatever seems most pertinent or interesting at the moment.)

My office is right back here, across from the coffee maker. I believe that five cups a day keeps the Alzheimer’s away, and that is important to anyone like me who plans to work to age 92. You’ll notice that I sit at a partner’s desk—it is the same on both sides. When you sit down, we meet as equals. We think true genius lies in finding unrecognized simplicities, not in complicating things to confuse people or acting like some high priest.

The machinery on my side of the desk connects to a thousand times the resources any investment professional had back when I got registered to do business, at a tiny fraction of the cost. For someone who reads voraciously and studies long hours, we truly live in a golden age. And it’s portable: I can work from anywhere with my cell phone and internet access.

So that’s our place. I’ve done all the talking so far, and I apologize for that. If you’d like to visit about your goals and your life, let’s get started. We can do that by phone, email, or the good old-fashioned way, face to face. You choose.