Location, location, location—this real estate cliché is now dominating conversations about the changing world of work. Many businesses are learning a thing or two about the value of where work happens, and many leaders have said they intend to keep at least part of their workforce remote even after we’re through the limitations of COVID-19.
We’ve been thinking a lot about locale in recent years. I picked up a snowbird routine in 2010, and we launched our digital presence in earnest in 2015. Some of our “office” staff are rarely in the office—the one at 228 Main Street, at least.
From these experiences, we’ve learned a lesson that many business leaders are grappling with now: the fundamental question may not be where work needs to happen, but how it needs to happen. We’ve even shared with you about what we call the “URL–IRL connection,” the way our work online and our work in-person go together.
Yes, right now, the pandemic is putting some clear constraints on the question of location, but it would be a pity to come away from this challenging time with the wrong lesson. It’s not that WFH (“working from home”) is universally superior to working in a company office setting. It’s not that an office is superior to a WFH arrangement.
As Forbes contributor Laurel Farrer explained, what would happen if we focused on work as a thing we do and not a place we go? The short answer is that we make decisions based on the fundamentals. What do I need to get my work done?
Clients, we will continue to adapt—to changes in our lives, to changes in your needs, and to the world around us. Wherever life takes us, our work keeps us connected to you. And we are so grateful for that. Write or call anytime.
A long time ago, we had a vision of what we wanted the business to be when it grew up. The kinds of things we do for you today are pretty much what we had in mind when we first got into business.
Naming the enterprise Leibman Financial Services was just good sense. That told who we are, and what we do. At first, there really was no ‘us,’ it was a one-man band. And people in the local market knew the name. When we moved to 228 Main Street in beautiful downtown Louisville, we started to grow a staff.
Then there were two people in shop, both named Leibman. My oldest brother Paul, a retired firefighter, helped me get the office ready for occupancy and became my first assistant. After that, my partner Cathy came in, and son Greg came in when Cathy retired. All named Leibman.
Now we have clients in twenty states. Many do business strictly from afar, by phone and email. Regardless of location, most of our clients receive most of their communications from us via http://www.228Main.com. Key members of our team have other last names.
As students of history, we do not seek change for the sake of change. Unchanging principles are a key part of what we are about. But we believe the name 228Main.com is a better reflection of the enterprise than Leibman Financial Services.
We are available 24/7 with a complete archive of our beliefs, principles, strategies, methods and aims. We put out daily commentary and features at the speed of light in various venues, available on your phones and screens at your convenience. We believe in the power of 21st century media to make us a straightforward source of better information on a more timely basis.
There are many ‘My Name’ Financial Services firms. There is only one 228Main.com.
Our top priority is the work we do with you and for you. Administrative tasks, if not pressing, are lower on the list. It will take us some time to fully convert to 228Main.com. We want you to be up on our plans.
Clients, if you would like to discuss this or anything else, please email us or call.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.