oracle of louisville

Making the Story Come True

Even heroes get knocked down a time or two when fighting their monsters. There may be a couple of bumps in the road, but what good plot doesn’t have some conflict? With our passions in mind, a little bit of perseverance, and a good plan, we all get to be the hero of our own story.


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Making the Story Come True

Even heroes get knocked down a time or two when fighting their monsters. There may be a couple of bumps in the road, but what good plot doesn’t have some conflict? With our passions in mind, a little bit of perseverance, and a good plan, we all get to be the hero of our own story.


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The Momentum Will Build

It might help to think about financial goals like a line of dominoes. Only one domino needs to fall at first, and the momentum will build. We don’t have to do it all at once 🙏


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When the Pie Gets Bigger

Did you know that the main ingredient to the magic pie is stock ownership? Common stock is more than just a transaction on the computer—it’s an investment, a share of an enterprise that’s out there in the world, trying to do something. Best part about a magic pie? There is plenty to go around.


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Waiting for the Best View

“Getting in on the ground floor” may sound enticing. We like to be first, best, and on top of things. But just remember that the view is always better from higher up.


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Being True to Yourself

There may be no “I” in team, but we do think there’s still room for individuality. Teamwork doesn’t get us very far if we lose sight of our values in the process, so it matters whether each player is able to trust her gut. What does megastar Taylor Swift have to teach us about this topic? More, in this week’s video.


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Some Now, Some Later?

They say you can’t have your cake and eat it, too… but what if your cake had the potential to grow over time? Who says you can’t snack when you’re hungry and still save some for later?

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The Place to Be? In the Game


“When do I get back in?” With the best clients in the world, this is a question that does not come up here at 228 Main. It is worthwhile to consider the factors that lead us to this wonderful state of affairs. We believe there is one skill and one mindset that explain it. Tune in for more.

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The Benefits of Living in the Gray

It would be nice if the path were always clear or the choice always obvious. But a life aimed at the long haul is a little more complicated. No guarantees, but at least there’s plenty of good company here in the messy real world.


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Investment Research: A Team Sport

Clients, this week we’ve got a little behind the scenes tour: what happens in our in-house research process?

Here are some of the things we like to think about (so that you don’t have to!).


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