business

Enterprise In The 21st Century

© Can Stock Photo / Eraxion

A business can serve one of two basic functions: solve problems for customers, or exploit their vulnerabilities.

Haven’t we all had experience with both kinds of enterprises? Some bad apples will do anything to take advantage of you. One of our wise clients told us she runs when she hears a fear-based sales pitch, the hallmark of exploiters.

On the brighter side, we also find enterprises that deliver more value to us than they cost, and make it a pleasure to do business. Some act as if they know what you and we know: what goes around, comes around.

We believe the way the 21st century is unfolding will help the good ones and hurt the bad ones. There are three reasons we think this:

• We can get up to speed on any subject more quickly than ever before, with all the knowledge in the world at our fingertips. No longer does anyone have a monopoly on information: prices, specifications and other factors can be checked out.

• Reputations, good and bad, can spread like wildfire through social media and other new forms of communication. It is harder for poor business practices to survive, and easier to find the solid professionals.

• Successful businesses can provide information and perspective to clients and prospective customers at very little cost. This makes it easier for you to figure out whether they focus more on your welfare or their profit, before you get in business with them.

We are always working to get better, continually learning, striving to stay at the leading edge. We make mistakes, as all humans do—but we’re excited about the opportunities unfolding in the decades ahead.

Clients, if you would like to talk about this or anything else, please email us or call.

What We Learned at the Big Conference

© Can Stock Photo / appalachianviews

I have gone to many conferences over a long period of time. Each has provided some perspective, insight or connection that proved to be quite valuable. Our quest to improve your financial position, being a human endeavor, is always susceptible to improvement. The conferences serve to expose us to ideas, concepts and tools that can help.

LPL Financial’s Focus17 event was perhaps the most consequential ever. The social media and blog presence we started at http://www.228Main.com two years ago has a far greater reach than we realized. We have relationships with top executives at LPL Financial and senior management that we did not know we had. This is turning out to be vitally important to you and to us.

Regulation creates change, and encourages standardization. You know we are contrarian; we dislike conventional wisdom, so we aren’t big on doing what everyone else is doing. As the company sorts out how to get to the future, our voice is in the conversation. Our proposals, the ones that will let us keep serving you as we have been, are being reviewed at the highest levels. If we didn’t have the new media presence, we would still be trying to let the brass know who we are and what we want.

Our communication strategy is to be radically transparent. We share our fundamental beliefs, our strategies, our methods and our views. So when we introduce ourselves to a policy-maker and say “this is what we are about,” the policy-maker says “Oh, I know, I read your blog. What do we need to do?”

Clients, understand, we put this all in place for you, not them. If there were three of me, none of us would have time for ego-stroking with big shots. But the fact is, these good people are going to help us shape the future in a way that might work out for everyone.

The highlight of the program was Bert Jacobs, Chief Executive Optimist of the Life Is Good Company. (You may have seen their T-shirts or coffee cups.) You have to know, the message that ‘life isn’t easy, life isn’t perfect, but life is good” certainly rang my bell. The idea that optimism is a tree trunk from which authenticity and empathy and humor and generosity etc. can branch is very powerful. Bert learned that ‘life is good’ resonated most deeply with people who had big challenges, not those who had easy lives.

I’ll summarize the rest by saying LPL Financial has a great culture carried by incredibly talented people. The firm is paying attention and taking care of business. You and we could not ask for more. Please call or email us with questions or to have a longer conversation.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.