financial habits

Big Trust

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Many of you know I prefer my exercise in the form of a long morning walk. These constitutionals have become routine as I’ve settled into this chapter of my life here in beautiful Louisville. I have my favorite paths, and the steps have become familiar.

Familiarity is a comfort, in many arenas. People sometimes feel uneasiness in their financial planning, bringing big fears and big feelings to money. And it’s not just those 20-somethings starting out in their careers or with young families or during big moves.

Each new chapter of life can bring unique financial challenges, so even the most familiar paths can seem to shift on us as we go.

I’ve thought about this in terms of my physical wellbeing, too. I have family members who prefer to hop on a bicycle for hours on end, some who hike in the mountains at every opportunity. Those paths seem foreign to me, an avid small-town walking enthusiast.

But then again, I haven’t tried them.

Clients, many of our conversations revolve around imagining new paths forward. It can be thrilling or frightening, joyful or bittersweet. But new paths aren’t about knowing exactly how to get where you’re going. A clear sense of where you’re headed will suffice. The rest is an adventure of details, one step at a time.

None of this is to say we must “conquer” our fear or anything like that. It’s nearly the opposite of that: it’s seeing the fear and choosing to let it ride along—because the trust is bigger than the fear.

Trust that Future You will be able to ride with the feelings as they pop up. You don’t have to know exactly what’s coming: if you believe in your goals and trust your ability to handle the journey, that’s enough to get it started.

Clients, where to next? Write or call, anytime.


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A Nickel Is Too Much

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Once upon a time, a colorful character roamed the streets of our village, loudly proclaiming an unusual philosophy of money and wealth. “If you have a nickel in your pocket, that’s too much. You better spend it on something so you won’t have to worry about it any more.”

This fellow always paid his bills, raised a wonderful family, and left a legacy of love and service that lives on in his children, grandchildren, and great-grandchildren. All who knew him (and everyone knew him) remember his joy and his generosity.

Without judging that philosophy, it is easy to see the benefit of combining a longer-term focus with the idea of enjoying the moments and days as they come. (Even this interesting old friend earned a secure retirement sufficient for his needs.)

Talking with clients over the past few weeks as we deal with the COVID-19 pandemic, the difference made by having some resources is astonishing.

  • People working at relatively advanced ages by choice have been able to temporarily withdraw from employment in exposed industries.
  • Retirees have seen some change in day to day activities like shopping and socializing, but parts of life including exercise and hobbies have been adapted to safer practices.
  • Some have made the choice to retire, having the resources for it, and wanting to avoid the stress of continuing exposure to health issues.

Money makes no one immune to disease. But those who have it have options that those without it do not. Before the virus showed up, we understood that money is awfully handy.

Clients, if you would like to talk about this or anything else, please email us or call.

S.M.A.R.T. Goals?

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We’ve all hard about SMART goals, haven’t we? The acronym stands for “Specific, Measurable, Achievable, Relevant, Time-bound.”

Perhaps SMART goals should be balanced with GUT goals: General, Unbounded, Timeless.

SMART goals are all about what we do. GUT goals are all about who we are.

Great thinker James Clear talks says the key to lasting improvement is to change who we believe we are. This is key because we humans are always in the process of becoming who we believe we are. This is a general concept. For example, we might come to believe we are a person who prioritizes exercise.

Compare that to a SMART goal like ‘walk two miles every day.’ Life has a way of getting in the way of our plans; the specific plan to walk might fall to inclement weather, or an upset schedule. But if we believe we are a person who prioritizes exercise, we will usually figure out a way to get exercise despite the disruptions that inevitably pop up.

The SMART goal of walking two miles every day is specific, so involves failure when it is not met. But the GUT goal of becoming a person who prioritizes exercise, being general, does not chalk up a failure when the inevitable lapse occurs.

On another parameter, SMART goals can only be applied to things that are measurable. Many of the most important things cannot be measured. Try to quantify empathy, love, a sunset, or the work of an inspired person. A GUT goal might be about things that cannot be measured. One example, to be present in the presence of others: more empathetic, more attentive, more closely connected to the moment. If we come to believe we are that person, our actions will reflect it.

There are corollaries to personal financial planning. If we believe we are people who put something away every payday, who think twice before committing to large expenditures, who live below our means, who balance long term goals against impulsive spending, then our daily actions may support our key objectives.

Clients, if you would like to talk about this or anything else, please email us or call.

Financial Inflammation

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Inflammation is one of the ways the human body deals with harmful stimuli. It keeps us healthy. Chronic inflammation is something else: it is thought by some to be at the root of many health challenges. It seems to be a factor in heart disease, cancer, Alzheimer’s, and other serious problems. Complex processes are difficult to manage, but some things have been shown to reduce chronic inflammation.

We use the concept of chronic inflammation to think about other areas of life, as well. Sometimes we meet people who have conflicting goals, plans that are unlikely to happen, unsatisfying spending habits, or ineffective use of wealth.
All of these are a form of financial inflammation.

The first step in dealing with inflammation is understanding its role in keeping us from healthy bodies or working financial plans. Then we can work on the things that are aggravating it and the things that may help control it.

1. Clarifying goals provides a focus that may guide our decision-making and reduce uncertainty.

2. Figuring out a path to get to your goals provides a roadmap to move you toward that desired future.

3. Fixing the things that interfere with progress, and finding ways to improve your progress, are ways to systematically reduce the financial inflammation in your life.

Vitality is a good thing in your financial plans and planning, as well as in life.

Clients, if you would like to talk about this or anything else, please email us or call.


Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.

Letters to Our Children #1: About Money

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This is the first in our series, Letters to Our Children. It is intended to be a guide to money and financial planning. Those things happen in the context of life, so we need to begin with a broader focus.

Money is really handy. Those who have it tend to live longer, happier lives. They are able to do things that those without money cannot. In a variety of ways, money can be traded for time, which is what life is made of.

Just as a vehicle may be used to get back and forth to work, or as a getaway car by criminals, money can also be used poorly. We believe money should be invested wisely and spent well.

One of your most important forms of wealth is not usually thought of as wealth. Your human capital is your ability and willingness to employ marketable skills for customers or for an employer. Human capital translates into earning power – for example, physicians earn more than fry cooks. A portion of what goes into human capital is free: your attitudes and habits.

Human capital only has value when somebody pays you to put it to work. It is helpful to keep in mind that all worthwhile enterprises are in the helping profession. The grocer helps people feed their families. The car dealer helps people get where they need to go. The surest path to more income and wealth is to do a superior job of helping more people. The best career insurance is to help your employer help more people.

For now, we’ll leave it like this: money is useful, and it is helpful to understand how to make the stuff. Coming editions will focus on using it, protecting it, and managing it to meet your goals and objectives.

Clients, if you would like to recommend specific topics we might cover, or visit about anything else, please email us or call.

Sacrifice or Joy?

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The ability to delay gratification is supposed by some to be the key to reaching our goals. And it seems to make sense.

If one can spend less and save more day by day, greater wealth results over time. Skipping dessert and taking the stairs instead of the elevator over the weeks and months may improve our health over the years and decades.

This framework casts our future welfare as something that contends with current enjoyment of life. “Sacrifice today for a brighter tomorrow,” and all that. It takes willpower to struggle against today’s desires for distant benefits, somewhere down the road.

We believe there is a more productive way to think about this.

The key is to find the immediate gratification hiding inside deferred gratification. If you are broke but begin saving a little bit of money every payday in a systematic way, you have the immediate gratification of changing your trajectory, of moving in the right direction.

Imagine the gratification of getting your act together in the way that most needs it. You have known it needs attention, and its neglect nags at you. Embarking on a plan gives you the immediate gratification of taking action to improve your life.

In short, you can struggle and sacrifice today for benefits in the misty future, or reframe it so that reaching for your goals brings you immediate joy. It’s a matter of the narrative you choose to tell yourself, the framing in your mind.

Clients, if you would like to talk about your goals or anything else, please email us or call.

Financial Wellness

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We put a lot of time and energy into researching investments and managing portfolios. But there is more to financial wellness than being effective investors.

It is handy to understand where you are financially. Putting together a summary of what you have, and what you owe, is a great first step. What you own (your assets) less what you owe (your liabilities) is your net worth. This is a key indicator.

Not everyone is going to be great at creating and following a detailed budget. But it behooves each of us to think about where and how we spend money. At 228 Main, we don’t really have a lot of time to hector you or lecture you about spending money—you are the boss of balancing life in the present moment and preparing for the future.

When you know where you are, and understand the spending that needs to happen in your household, you can go to work on two ways to grow your net worth:

1. Reduce liabilities by paying debts off. One proven method is to pay some extra on the smallest one. When that is paid off, the amount of its payment plus the extra can be put on the next one until it is paid off, and so forth.

2. Increase assets by increasing your regular contributions to retirement or savings plans, or starting new accounts.

Once your plans are on track, there are some other niceties you might attend to, such as an emergency fund, managing your credit score, and beginning to think about your long-range goals.

What good is your money if it doesn’t connect at some point with your real life? That’s why we work to understand where you are, where you are trying to go, and the strategy and tactics you might use to get there.

Clients, if you would like to talk about this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Simple or Complicated? You Choose

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The object of a household budget is to end up with control of your finances.

If you Google “steps in budgeting” you will find results ranging from three steps to ten steps. Each one involves accounting for all of your outlays to the penny. The process must be repeated every month, and requires ongoing work to maintain.

Budgeting works well for some people, particularly when money is tight. If you might not be able to afford food unless you pay careful attention, you probably better pay careful attention.

But another, far simpler method works for many others. You pay yourself first, and spend or save what is left over. Paying yourself first can take many forms, but the most fool-proof methods are automatic.

• 401(k) plan contributions at work, by payroll deduction.
• IRA or Roth contributions, by automatic monthly bank account transfers.
• Investment account deposits by automatic bank debits.

You may need to do some arithmetic to see if your monthly investment amounts are likely to get you where you want to go. (We can help with this.) After that is done, all you need to do is pay yourself first!

Some of you enjoy keeping careful records of spending, and we would not discourage that. At a minimum, being mindful about our outlays makes sense. But for others, the simpler method may fit in better to your real life. It is a personal choice.

Simple or complicated? You choose. Clients, if you would like to talk about this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

No strategy assures success or protects against loss.

Investment Success and EQ

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We write about productive investment attitudes and habits because we have seen first-hand their power to improve one’s position. Knowledge improves behavior, effective behavior increases account balances, growing balances raise our revenues. Everybody wins.

Behavioral economists have identified ways in which humans seem wired to make poor financial decisions based on emotions. We know from our work with you that this neither dooms our investment performance nor requires us to settle for mediocre results.

Communicating ideas and perspectives is therefore at the very heart of our enterprise. So we were excited to find the work of author Justin Bariso. He wrote the following concise wisdom about his field of expertise:

“Emotional intelligence is the ability to make emotions work for you, instead of against you.”

Some propose that emotional intelligence and its measurement, EQ, is more vital to success in business and life than one’s intelligence quotient, or IQ. This makes a great deal of sense to us, generally, although brains are wonderfully useful in our work, too.

We think Bariso’s statement has special meaning in the world of investing. Many people let emotions work against them; behavioral economics demonstrates this. Our approach, which explicitly seeks to avoid stampedes and embraces unpopular viewpoints, absolutely seeks to let emotions work for us. Emotions create anomalies in market prices, and that is where our opportunities live.

Legendary investor Warren Buffett once said, “Be greedy when others are fearful, and fearful when others are greedy.” Isn’t this just another way to say ‘make emotions work for you instead of against you?’

Clients, if you would like to talk about this or any other pertinent topic, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Investing involves risk, including possible loss of principal.