timeless values

Solid Ground and Serious Conflict

You’ve heard us talk before about not getting caught up in panic. It goes to one of our core principles, the idea of avoiding stampedes.

It gets a little complicated when we’re talking about world events that are so immediate. Conflict can be deadly and do serious damage, and the effects reach us all—whether we realize it or not.

We’re in a moment where the business headlines and market volatility are more stark than usual. It can feel disturbing, like things are less certain than ever.

But those of us just beyond the emergencies have an opportunity to reflect. What an important time it is to make sure that our goals, our values, and our resources are aligned. Are we focusing our efforts within our sphere of control? Are we investing in those causes we believe will be of service in this world?

Perhaps it’s how we keep panic from our hearts: find stability in being the most you that you can be. The dust will never settle if we insist on all the pacing, jumping up and down, or spinning in circles.

Invest wisely, spend well. It goes for our money and our attention. The leap to panic is a shorter—but way more costly—trip.

When you need to talk through anything troubling, please reach out.


Want content like this in your inbox each week? Leave your email here.

Play the audio version of this post below:

This text is available at https://www.228Main.com/.

When the Dust Settles

Disturbing news can make us feel overwhelmed. When it seems like a fine time to panic, we’ve got an opportunity. How to take a moment—and make room for only what matters most.


Want content like this in your inbox each week? Leave your email here.

Laying the Foundation

© Can Stock Photo / ermess

One speaker at the recent LPL annual conference prompted us to reflect: “Adaptability is the new superpower. The faster change happens, the quicker our experience expires.”

It is daunting to think about everything changing all the time. But as we pondered these thoughts, we realized that while many things do change, some things do not. We see this in our framework of values, principles, strategy, and tactics.

Start with unchanging values, which give rise to the principles by which we live and work. Then you have a strong foundation from which you can adapt strategy and tactics to changing times, new opportunities, and developing threats. The unchanging things provide congruence and stability even (especially!) in the midst of change.

If what we do needs to change, where do we begin? Our principles, rising from our values, guide us at all times, in every condition. Strategy needs to adapt; tactics change even more frequently. But they are shaped and guided by the bedrock on which they are built.

And this idea might have it: it may be that stable values and principles are more important than ever before. In the 19th century, a saddle-maker or blacksmith might have practiced the same trade the same way for an entire career. If there is no change, the process of adapting is unnecessary.

But if strategy expires more frequently today, then the values and principles that drive strategy are more important. Therefore, authenticity—being genuine regarding those values and principles, as consistently and openly as possible—might also be more important than ever before.

People may need a clear understanding of who we are, what makes us tick, in order to have faith that we will be able to adapt and thrive in a changing world.

Could straightforwardness—“what you see is what you get”—be the most valuable business skill of the 21st century?

We believe life is too short to spend any time trying to kid you. Our energy is finite, and we focus it on striving to be of value to you, not trying to maintain some pretense or other. We aren’t perfect, we make mistakes, we can offer no guarantees. But we are excited about the way the future is unfolding.

Clients, if you would like to talk about this or anything else, please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.

Flexible Tactics, Timeless Values

© Can Stock Photo / happyalex

In business, the things that change draw a lot of energy. New technology, new ways of doing things, and new ideas grab our attention. The new offers the promise of competitive advantage.

Less attention goes to the things that never change. The timeless things can compound over long periods. Successful enterprises may need to harness both the new and the timeless. At 228 Main, we need both to serve you well.

For example, Amazon is one of the most dynamic companies in the world. The growth and evolution of the company has been astonishing. Yet founder Jeff Bezos focuses most closely on the things that never change.

According to Bezos, his customers want low prices, vast selection, and fast delivery. They wanted those things twenty years ago, and they will want those same things twenty years from now. When you invest in meeting unchanging needs, the returns may roll in for many years.

Writer and thinker Morgan Housel wrote that every sustainable business relies on one or more timeless features. We believe the key features you would like us to deliver include close human interaction, confidence and trust, and transparency. (Transparency in this context means ‘what you see is what you get.’)

We have previously noted that 21st century communications allow us to be radically transparent and to connect more closely. When we improve our processes for research and trading and portfolio analysis, we generate more time to work with you one on one. Our sense is that all these things together may increase your confidence in us.

Amazon continuously improves methods and tactics to deliver on its timeless strategy. We seek to do the same. Clients, if you would like to offer your perspective (or discuss anything else), please email us or call.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.

Amazon, Leibman Financial Services and LPL Financial are not affiliated.